CellPoint Digital Launches its APM Hub, Connecting Airlines and Travel Merchants to 168 Global Alternative Payment Methods

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with consumers worldwide. This surge in demand is prompting merchants across industries to offer more APMs to their customers, spurring innovation in the payments sector with new options continuously emerging.

The need to support APMs is especially urgent in the travel industry. According to CellPoint Digital's airline payments report, Payments Come of Age, one in three full-service carriers (FSCs) and nearly half of low-cost carriers (LCCs) currently do not accept APMs. Moreover, three in ten airlines cited the lack of available APMs and regional payment methods as their biggest payment-related challenge.

CellPoint Digital's new APM Hub is designed to help merchants in aviation and other travel sectors close these gaps by expanding the range of payment options they can offer travellers. By supporting local payment preferences, merchants can increase conversion rates, improve acceptance rates, and reduce cart abandonment.

The APM Hub will also enable faster and easier entry into new markets. Available to all CellPoint Digital clients and users of its Payment Orchestration Platform, the APM Hub offers access to global APMs through a single processing platform, with simplified contract addendums and partner click-through terms. CellPoint Digital provides support at every stage—from pricing and integration to onboarding and first-level customer service.

A Bridge for APM Providers to Connect with Leading Travel Brands

The hub opens new opportunities for APM providers to reach customers from many leading airline and travel brands. Head of Partnerships at CellPoint Digital, Andy Sale, said: "By consolidating all APMs into a single hub, we'll drive greater adoption among our merchants and further solidify CellPoint Digital's position as the go-to provider for APMs in the airline and travel industry".

"We're excited to lead the way and partner with leading players in the APM space, which we believe will quickly become a key player in the alternative payments ecosystem."

For more information about CellPoint Digital's APM Hub or to schedule an interview with Global Head of Product Tom Randklev, please get in touch with Steven Osei at [e-mail] 

About CellPoint Digital   
CellPoint Digital is a fintech leader whose main solution is a Payment Orchestration Platform optimising digital payment transactions. Merchants can scale their payment ecosystem across the world, unify the customer payment experience across their website and other channels and optimise the routing of each transaction. Visit www.cellpointdigital.com to learn more. 

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