GRAMMY-Nominated Artist Camila Cabello Debuts as the New Global Face of BACARDÍ® Rum

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and a go-to director for international hitmakers including Rosalia, Travis Scott, and Tame Impala. His cinematic and irreverent vision, developed in partnership with BBDO New York, features the popstar moving to the beat of her infectious new track. Soundwaves from the song begin to pulsate from the radio onto the street, and eventually culminate in a joyous, communal block party complete with BACARDÍ cocktails. The choreography was brought to life by Marine Brutti, Jonathan Debrouwer, and Arthur Hare of (LA)HORDE, while Cabello's bold new looks were created in collaboration with celebrity stylist Jared Ellner, makeup artist Ash K Holm, hairstylist Dimitris Giannetos, and nail artist Tom Bachick.

The campaign celebrates Cabello's fresh-new sound and style, unlike anything fans have seen before. Beyond the new creative, BACARD? will continue to support the star through the release of her new album with a series of upcoming events and performances across the world, all featuring the I LUV IT Punch. Co-created by Cabello herself, the drink is a delicious twist on a classic rum punch, pairing BACARDÍ Carta Blanca with some of her favourite ingredients, including passion fruit, lime, coconut water and St. Germain.

"The BACARDÍ team is thrilled to partner with one of the biggest stars of today for our newest campaign," said Roberto Ramirez Laverde, Global SVP of BACARD? Rum. "Our shared Caribbean heritage and love of music are the driving forces behind this multifaceted global collaboration. Camila Cabello's electrifying energy matches perfectly with our brand DNA, which has always championed individuality and doing what moves you. This campaign is only the start—we can't wait for the world to see just how she embodies the spirit of BACARD?."

The campaign will air on global broadcast and be amplified through various social and online video channels, with additional support via out-of-home billboards and still imagery. C, XOXO will be released on global streaming platforms this summer. The full recipe for Cabello's I LUV IT Punch is below. Be sure to follow both @Bacardi_UK and @Camilla_Cabello on Instagram to stay in the loop for more exciting campaign updates, or visit www.BACARDI.com.

I LUV IT Punch Recipe

60 ml BACARDÍ Carta Blanca rum15 ml St Germain liqueur15 ml Passion Fruit Nectar15 ml lime (juice of about half a lime)30 ml coconut waterLime wheel and toasted coconut flakes as garnish

Method: Build all ingredients into a rocks glass filled with cubed ice. Give a quick stir to combine. Garnish with a lime wheel and toasted coconut flakes.

About BACARDÍ® Rum – The World's Most Awarded Rum
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world's most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world's most awarded spirit, with more than 800 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com 

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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