4evergreen announces new chair and co-chair as alliance commits to renewed programme of circularity endeavours

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– version two that offers recommendations to designers and manufacturers to evaluate the compatibility of materials and components with standard and specialised recycling processes; particularly, for the recycling of used beverage cartons (UBC) and packaging of similar composition.the Guidance on the Improved Collection and Sorting for Recycling - recently updated with the latest industry findings and offering an overview of existing systems and practical recommendations for enhancing the collection and sorting of different types of fibre-based packaging.

The alliance is working to extend these tools over all the categories of fibre-based packaging to ensure that these valuable raw materials will be kept in the production loop as long as possible.

For additional information or interview requests, please reach out to the 4evergreen media officer Edward McCafferty at [e-mail] or by phone [phone].

About 4evergreen

4evergreen is a cross-industry alliance of over 110 members representing the entire lifecycle of fibre-based packaging – from pulp, paper and board manufacturers and recyclers to packaging producers and converters, including brand owners, retailers, and waste management companies. It also comprises non-fibre material suppliers (e.g., adhesives, inks, coatings), technology providers (e.g., machinery, collection, and recycling solutions), leading research institutes, and start-ups.

Together they share expertise to develop tools and guidelines for an even more sustainable sector. Their goal is to reach a 90% recycling rate for fibre-based packaging by 2030.

Overall, 4evergeen members employ more than 4.5 million people all over the world, with a consolidated annual turnover of over 2.1 trillion euros. All our members have set ambitious targets, clearly showcasing their commitment to addressing the most pressing global challenges.

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