Allure Bridals Tennessee New York

07.08.2025 - 18:06:08

Allure Bridals Expands Powerhouse Portfolio with Strategic Acquisition of Portia & Scarlett

and continued growth of the Disney Fairy Tale Weddings Collection, this strategic acquisition signals the next phase of growth, elevating the position of Portia & Scarlett and the Allure Bridals brand family.

ABOUT ALLURE BRIDALS
Allure Bridals is a longstanding, award-winning leader in the bridal industry, with over 20 years of designs that continue to capture the dreams of brides around the world. The Allure Bridals brand portfolio showcases flagship bridal collections, bridesmaids dresses, and cutting-edge suiting and proprietary textiles. Designer collaborations include the Disney Fairy Tale Weddings Collection and 2023 debut Bridgerton Wedding Collection. Known for exceptional artisanship, attention to detail, and innovative designs, Allure offers a range of gowns, menswear, and occasion wear for every aesthetic and sensibility. Crafted with care and the values of a family-owned and operated company, Allure Bridals is here to make dreams come true.

ABOUT PORTIA & SCARLETT
Portia & Scarlett, a global leader in formalwear, is universally renowned for its sophisticated designs and unwavering commitment to superior quality. Since 2014, the Australia-based brand has captivated the fashion world with dazzling gowns featuring sumptuous fabrics, trending hues, and expert construction. With a strategic presence in the USA, UK, and Australia, along with a vast network of nearly 1,000 stockists worldwide, Portia & Scarlett continues to redefine the standards of luxury event wear. The label combines innovation and tradition to create breathtaking collections, designed to resonate with a global clientele. As Portia & Scarlett forges ahead as part of the Allure Bridals brand family, the brand remains committed to setting new benchmarks in the world of formalwear – offering a timeless and enchanting experience for those seeking unparalleled elegance.

CONTACT: allurebridals@ssmandl.com;