Xiaomi, Shares

Xiaomi Shares Navigate Analyst Caution and Strategic Moves

19.12.2025 - 12:13:05

Xiaomi US98421U1088

This week, Xiaomi finds itself balancing a cautious outlook from market researchers against a series of proactive corporate initiatives. Following a recent downgrade by analysts at Jefferies, the company's leadership swiftly responded with a share repurchase program and unveiled a significant new open-source AI model. The central question for investors is whether these actions can alleviate persistent concerns over hardware profitability.

In a decisive move, Xiaomi's management opted for concrete action over mere reassurance. The company executed substantial share repurchases on two consecutive days, deploying millions in capital to signal its confidence in the equity's valuation. Concurrently, Xiaomi introduced its latest open-source artificial intelligence model, MiMo-V2-Flash.

Technically, this model employs a Mixture-of-Experts architecture containing 309 billion parameters, with only approximately 15 billion activated per query, which is designed to deliver high efficiency with large context windows. The company's long-term vision involves integrating this AI into its broader "Human x Car x Home" ecosystem.

These parallel strategies serve distinct purposes: the buyback aims to provide immediate price support and convey a bullish signal to the market, while the AI project focuses on cultivating future revenue streams and enhancing product differentiation over the longer term.

The Source of Market Pressure

The volatility was triggered in mid-December when Jefferies adjusted its rating on Xiaomi from "Buy" to "Hold," also reducing its price target considerably. The firm cited an anticipated softening of the smartphone market through 2026—specifically forecasting an 11.6% decline in volumes—alongside rising memory chip prices that threaten to compress hardware margins. This assessment dampened investor sentiment and contributed to notable selling pressure.

Should investors sell immediately? Or is it worth buying Xiaomi?

The core concern among market participants appears less about short-term demand for specific device models and more centered on a broader potential for margin contraction within the smartphone segment.

Product Pipeline and Technical Positioning

Amid these financial and technological maneuvers, Xiaomi is also advancing its product roadmap. The launch timeline for a premium flagship device has been accelerated. Furthermore, a global rollout of the volume-driven Redmi Note 15 series for the mid-range market is underway. This points to a dual-track approach: defending market share with volume models while simultaneously pursuing richer margins through premium hardware and AI-enhanced features.

From a chart perspective, the stock is currently under technical pressure. Its price sits well below key long-term moving averages and is roughly one-third below its 52-week high. This positioning leaves the shares vulnerable to further negative sentiment should margin risks materialize as feared.

A near-term catalyst arrives on December 25 with the scheduled launch of the Xiaomi 17 Ultra. This event has the potential to influence both the share price and broader market mood in the short run. A positive reception, coupled with continued repurchase activity, could help the stock find a footing. However, if industry-wide margin pressures confirm the analysts' warnings, the selling pressure is likely to persist.

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