Why Metro Companion saves time at checkout for small retailers
18.06.2026 - 22:47:04 | ad-hoc-news.de
Reviewed: ad hoc news Software & Services desk. Edited and checked on 2026-06-18, 20:40. Details in the imprint.
With Metro Companion, Metro turns the smartphone of its professional customers into a quiet extra hand that scans goods directly in the aisle and prepares the checkout before they even reach the counter. The app wants to erase waiting time and paperwork from the shopping routine.
Background on the Metro AG stock
Metro Companion is part of Metro AG's push to digitize wholesale shopping and bind professional customers more tightly to its ecosystem, which also includes online ordering and delivery services.
What Metro Companion actually does
The Metro Companion app is designed for Metro's professional customers, especially restaurateurs and small retailers, and connects directly to their Metro customer account for in-store self-scanning and shopping support.
Customers pick up goods, scan barcodes with their phone camera and see running totals, promotions and product information in real time while walking through the wholesale store.
Faster through the cash line
At the checkout, the scan history from Metro Companion is transferred to the POS so that staff only verify, not rescan every single item, which can noticeably shorten the process for large trolley purchases.
The app also supports digital receipts, so invoices land directly in the customer's account or email inbox, making later bookkeeping and VAT documentation less of a paper hunt.
How it fits into Metro's digital strategy
Metro positions Metro Companion as part of a broader omnichannel approach that includes online ordering via the Metro app and web shop as well as delivery options for gastronomy customers.
The goal is clear: professional buyers should experience Metro as a single, coherent system, whether they scan in the store, order from the office, or receive goods at the kitchen door.
Strengths, limits and everyday feel
In everyday use, Metro Companion is particularly attractive for regular buyers who know the aisles by heart and mainly want speed and clean documentation instead of browsing inspiration.
The concept has limits, though, whenever barcodes are damaged or when mixed pallets and loose goods require manual correction at checkout, which can briefly interrupt the otherwise smooth flow.
Company context and share listing
Metro AG focuses on wholesale for professional customers in Europe and selected markets, increasingly tying service offerings and digital tools like Metro Companion into its value proposition.
Shares of Metro AG (DE000BFB0019) trade on Xetra in euros.
Key facts on Metro Companion
- Product: Metro Companion
- Manufacturer: Metro AG
- Category: Software / Service / Subscription
- Launch: Gradual rollout from around 2018, ongoing updates
- RRP / Price: Typically included for registered Metro professional customers
- Availability: Selected Metro wholesale stores in Europe for registered customers
- Target group: Gastronomy operators, small retailers, professional bulk buyers
- Highlight / USP: Smartphone-based self-scanning directly linked to Metro customer account and checkout
This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.
