Why Haidilao’s Coriander Menu in Singapore is more than a quirky gimmick
18.06.2026 - 18:06:56 | ad-hoc-news.de
Reviewed: ad hoc news Software & Services desk. Edited and checked on 2026-06-18, 18:05. Details in the imprint.
With the coriander-themed menu, Haidilao in Singapore turns a polarising herb into the star of the whole hotpot table. Diners face bowls so green they almost glow, coriander-laden skewers, and even a cilantro drink that smells like walking through a wet herb garden.
Background on the Haidilao International Holding stock
The coriander menu in Singapore is one more example of how Haidilao experiments with themed concepts to keep its hotpot brand visible and differentiate its service-heavy model.
Coriander takes over the hotpot
The coriander-themed menu at Haidilao Singapore is a limited-time promotion built around a dedicated coriander hotpot broth, coriander pork balls, and other herb-forward sides. Diners can order the special items alongside the usual soup bases and à la carte ingredients.
According to local coverage, the star is a vivid green coriander soup base that arrives at the table with chopped cilantro piled thick on top. When it starts to bubble, the smell of coriander rises sharply from the pot and dominates the steam above the table.
What is actually on the menu
The themed menu goes beyond just the broth. Haidilao adds coriander pork balls, coriander tofu skin rolls, and coriander-flavoured drinks in select outlets, all designed to lean unapologetically into the herb. Some items are offered in set combinations, making it easy for curious groups to try everything in one go.
Channel NewsAsia reports that the promotion also includes a coriander-flavoured drink, served cold, which doubles down on the fresh, grassy notes rather than hiding them with sugar. For guests used to classic plum juice or soft drinks with hotpot, that is a surprising twist between mouthfuls of spicy broth.
How it feels at the table
Sit down at a participating Haidilao branch and the coriander theme is visible before you even taste it. Bowls arrive flecked with green, dipping sauces get an extra spoonful of chopped coriander, and staff lean into the novelty, recommending the herb-heavy options first.
In the pot, the coriander broth looks lighter than the brand’s well-known mala soup, with a clear greenish tint and floating herbs that wilt as cooking progresses. The aroma is bright and sharp rather than oily and numbing, giving the table a lighter, almost refreshing smell despite the heat.
Who this menu really suits
This is clearly a menu for coriander loyalists rather than cautious first-timers. People who already ask for extra coriander in their dipping sauce get an entire set built around their favourite flavour, while coriander skeptics are better off picking a divided pot to keep their side herb-free.
Social media posts from Singapore show diners posing with overloaded coriander bowls and joking about bringing only “team coriander” friends. The menu taps into that playful divide and turns it into free publicity, something Haidilao has used effectively with other localised promotions.
Limited-time, local focus
The coriander-themed menu is currently promoted for Singapore outlets only, underlining how Haidilao tests regional concepts rather than rolling every idea out globally at once. Availability can vary by branch, and the company positions it clearly as a time-limited special.
For German diners, this means the coriander broth is not officially on menus, and any future European rollout would likely depend on how the concept performs in its Southeast Asian trial. For now, the experience belongs to Singapore’s dense network of Haidilao restaurants and their late-night queues.
Brand experiment and stock angle
For Haidilao, herb-centric themes like the coriander menu are small but visible experiments layered on top of its core hotpot service model and focus on high customer satisfaction. They act as marketing hooks that keep the brand present in lifestyle media without heavy advertising spend.
Shares of Haidilao International Holding (KYG4290A1013) trade primarily on the Hong Kong Stock Exchange; the coriander menu itself is a local marketing move rather than a direct driver of short-term financial metrics.
Key facts on Haidilao's coriander menu
- Product: Coriander-themed menu (Singapore)
- Manufacturer: Haidilao International Holding Ltd.
- Category: Software/Service/Subscription (restaurant service promotion)
- Launch: June 2026, limited-time offer in Singapore
- RRP / Price: Priced per dish and soup base in Singapore dollars, in line with regular Haidilao hotpot pricing levels
- Availability: Selected Haidilao outlets in Singapore, dine-in only
- Target group: Coriander enthusiasts and curious hotpot fans looking for a themed dining experience
- Highlight / USP: Fully coriander-focused hotpot experience, from broth to sides and drinks, embedded in Haidilao’s high-service restaurant environment
This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.
