Viad Shares Maintain Upward Trajectory on Strong Performance

Viad US92552R4065

Viad continues its impressive market run, propelled by outstanding quarterly results and a significant upward revision of its 2025 financial guidance. The company’s strategic pivot toward becoming a focused attractions provider appears to be yielding substantial benefits, with recent figures indicating both accelerated growth and enhanced profitability.

The company’s transformation gained significant momentum with the announced sale of its GES business unit to Truelink Capital for $535 million. This transaction, expected to finalize by the end of 2024, will reposition Viad as a pure-play attractions and hospitality enterprise. The planned rebranding to Pursuit further emphasizes this strategic refocusing on the high-growth experiential travel sector.