Ulta Beauty Collection Velvet Matte Lip Crayon brings affordable color to everyday looks

Ulta Beauty Collection Velvet Matte Lip Crayon targets budget-conscious makeup fans with creamy pigment and comfortable wear at a starter-friendly price point.

Ulta Beauty Collection Velvet Matte Lip Crayon aims at your everyday makeup routine with soft matte color, a creamy texture, and a price that invites you to add more than one shade to your bag.

By Alex Morgan, ad-hoc-news, June 16, 2026

Ulta Beauty Collection Velvet Matte Lip Crayon is designed for shoppers who want a quick swipe of color that feels like a balm but looks like matte lipstick. The crayon format makes touch-ups easy, even when you are rushing between work, errands, and evenings out.

Everyday matte that does not feel heavy

If traditional matte lipsticks leave your lips feeling dry and tight, this crayon goes after a different sensation. The formula is built to glide on smoothly, sit comfortably, and still give that modern soft-matte finish many of your favorite looks rely on.

Because the pigment lives in a chubby stick, you can apply straight from the bullet without a brush. The pointed tip makes it easier to outline the cupid’s bow, then fill in quickly for a more casual, blurred edge if you prefer.

Starter-friendly color for building your collection

Tuesday at Ulta stores often means browsing for something new that does not blow your budget. This Ulta Beauty Collection lip crayon slots into that moment, giving you a low-risk way to try shades beyond your usual nude or red.

The color lineup typically covers soft pinks, everyday mauves, and deeper berries that can stretch from office to dinner. If you like to layer, you can press a bit of clear balm underneath or tap gloss just in the center to change the finish.

Ulta Beauty’s private label in a competitive beauty market

Ulta Beauty, traded on the NASDAQ under the ticker ULTA with ISIN US90384S3031, has built a significant business around its own-label makeup alongside prestige and mass brands. That private label strategy allows the company to pitch value while still capturing healthy margins in color cosmetics.

For you, that means products like the Velvet Matte Lip Crayon are usually positioned just below big-brand price points, with frequent promotions. Rewards program members often see bonus points or buy-two-get-one offers, which can make building a small wardrobe of shades more appealing.

Key facts at a glance

Product: Ulta Beauty Collection Velvet Matte Lip Crayon

Manufacturer: Ulta Beauty

Finish: Soft matte, crayon format for direct application

Typical use: Everyday color, touch-ups on the go, starter-friendly collection building

Availability: Generally in stock at Ulta Beauty stores and online, shade selection varies by location

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Editorial note: This article was prepared independently by the ad-hoc-news editorial team. Product details, pricing, and availability can change at short notice. Affiliate links do not influence our reporting; they help support our coverage of listed companies and consumer products.