TUI Stock - Jefferies shifts back to Hold after strong rally

TUI stock faces a more cautious stance from Jefferies, which has moved back to a Hold rating and trimmed its price target after the recent share price recovery. On Wednesday we also look at the broader analyst consensus on the travel group.

Edited by ad hoc news Operations & Strategy Desk. Verified prior to publication on 06/17/2026, 20:26 CET. Details in the imprint.

TUI (DE000TUAG505) is back under analyst scrutiny after a strong run in recent months. Jefferies has reverted to a more cautious Hold stance and cut its price target, according to a recent analyst update on the travel group.

Jefferies turns more cautious

Jefferies has shifted back to a neutral view on TUI stock, highlighting that much of the recovery story now appears reflected in the share price after its recent rally.

The broker reiterates a Hold recommendation and trims its price target, signaling more limited upside near term even as TUI continues deleveraging and normalizing its balance sheet.

Analyst consensus on TUI

Across the market, external consensus data still shows a broadly constructive stance on TUI, with several providers reporting average 12-month price targets around the low double-digit euro range, based on roughly a dozen contributing analysts.

According to one recent compilation, the average target clusters roughly between EUR 10.35 and EUR 10.45, with individual broker estimates ranging from about EUR 7.30 to EUR 16.00.

The product behind the stock

TUI generates most of its revenue from integrated tourism offerings, combining its own airlines, hotels and cruise ships with tour operating brands that sell package holidays, mainly in Europe’s mass-market beach and leisure segment.

Where the stock trades today

The shares of TUI (DE000TUAG505) trade on Xetra at EUR 7.33 as of 06/16/2026, 17:35 CET.

Key facts on TUI stock

• Company: TUI AG
• ISIN: DE000TUAG505
• WKN: TUAG50
• Ticker: TUI1
• Venue: Xetra
• Price (as of 06/16/2026, 17:35 CET): 7.33 EUR
• Market cap: 4,22 Mrd. EUR (as of 06/16/2026)
• Sector / Industry: Travel & Leisure - Tour Operators
• Index membership: MDAX
• Next earnings date: not officially scheduled

This article was AI-assisted and editorially reviewed. Price and company data without warranty; prices and dates may change at short notice. No investment advice, no buy or sell recommendation. Trading securities involves risk up to total loss of capital.