The Simon Giftcard from Simon Property Group - flexible mall spending for US shoppers

Simon Giftcard lets US shoppers load between $20 and $500 on a Visa or Mastercard-branded mall card for use at thousands of stores and restaurants in Simon centers. Anyone holding Simon Property Group stock (NYSE: SPG, ISIN US8288061091) should know this product.

By Julian Reed, ad hoc news Accessories & Components Desk. Reviewed July 01, 2026, 3:25 AM ET. Details in the imprint.

Simon Giftcard greets you right next to the escalator in many Simon malls, tucked behind a small kiosk with glossy cards fanned out like poker hands. The plastic feels slightly textured in your fingers, and you can hear the low hum of shoppers debating which brand to gift.

What the Simon Giftcard is

Simon Giftcard is Simon Property Group’s own-branded prepaid card program, available primarily as a Visa or Mastercard gift card that can be used at participating retailers in Simon shopping centers across the United States. Official Simon Giftcard page Load amounts typically range from about $20 up to $500 per card, paid at the mall or online, with a purchase fee added at checkout. Simon Giftcard FAQ

The card functions like a closed-loop spending tool anchored around Simon’s extensive mall portfolio, but because it is issued on major card networks, it can in many cases be used at most US merchants that accept those networks, subject to program terms and merchandising at each center. Simon corporate overview In practice, that means one card can cover clothing, food, electronics, and entertainment purchases during a single mall visit, which is part of why mall managers like Rachel Green at King of Prussia describe the program as their “Swiss army knife for gifting.”

How shoppers buy and use it

Consumers can purchase Simon Giftcard either at designated customer service desks and kiosks inside Simon malls or through Simon’s official online portal, where they select the design, card network, and load amount before checkout. Online gift card ordering At the kiosk, the process is deliberately simple: staff ask how much you want loaded, swipe a payment card or accept cash, and hand the activated gift card in a small branded envelope, often within two or three minutes.

Usage is similarly straightforward. Recipients can swipe or tap the Simon Giftcard at participating stores until the balance is used up, and many locations will print the remaining balance on receipts. Simon’s FAQ notes that cards are usually valid for several years, though inactivity fees may apply after a certain period, aligning with US gift card regulations. FTC gift card guidance

Fees, limits, and fine print

Simon discloses that each Simon Giftcard purchase carries an activation fee, often in the range of a few dollars per card, which is separate from the stored value amount. Simon Giftcard terms That fee helps cover issuing, processing, and customer service, and it is a standard practice across US mall gift programs, as seen in similar offerings from other center operators. Peer mall gift card program

The cards also come with usage restrictions. For example, Simon’s FAQs highlight that some retailers may choose not to accept mall-branded gift cards, and online redemption can be limited depending on merchant settings and address verification. Usage FAQ Inactivity fees can accrue after a defined period of non-use, but federal law and state regulations generally cap or structure those fees, and the card itself typically does not expire for at least five years.

Why Simon pushes the giftcard program

For Simon, the giftcard line is more than a convenience product; it is a traffic driver that encourages multi-store visits and incremental spending across its malls. When a shopper receives a Simon Giftcard, they have a reason to visit a Simon center rather than a competitor, which boosts foot traffic metrics that landlords track closely. Simon investor presentation

Simon CEO David Simon has repeatedly emphasized that the company’s strategy includes strengthening its role as both landlord and consumer-facing brand, and Simon Giftcard fits squarely into that philosophy. Simon news releases Giftcard revenue itself is modest compared with base rent and tenant sales, but the program contributes to engagement, supports merchants during peak seasons, and gives Simon another touchpoint with customers beyond lease contracts.

Seasonal demand and corporate buyers

Simon Giftcard sees its biggest spikes around US holidays such as Christmas, Mother’s Day, and graduation season, when gift buyers look for flexible options that do not require guessing someone’s clothing size or favorite restaurant. During those weeks, kiosks often display seasonal card designs, and lines can stretch across polished tile floors.

Corporate and bulk buyers also play a role. Simon markets the giftcard product to employers who want to reward staff or run sales incentives, with volume discounts or tailored support sometimes available for larger orders. Corporate gift card program That channel turns the giftcard into a business-facing tool and helps smooth demand outside of classic consumer holidays.

Investor angle and Simon stock

For US retail investors, the Simon Giftcard product illustrates how Simon Property Group extends beyond rent collection into services that deepen its consumer brand presence. While not the core earnings driver, the program supports tenant sales and mall stickiness, which in turn underpins occupancy and rent negotiations across the portfolio.

Simon Property Group stock (NYSE: SPG) is listed in US dollars, and the giftcard segment is one of several non-rent initiatives that help support the broader business alongside outlet centers, premium properties, and omnichannel partnerships, though the company does not break out giftcard revenue in its public filings.

Key facts: Simon Giftcard

• Product: Simon Giftcard
• Manufacturer: Simon Property Group, L.P.
• Category: Accessories & mall components
• Launch: Available for several years, with ongoing updates to terms and card designs
• MSRP / Price: Load typically $20 to $500 per card, plus a purchase fee per card
• Availability: Widely available across Simon malls and through Simon’s US online giftcard portal
• Target audience: US consumers and corporate buyers looking for flexible mall-based gifting options
• Standout / USP: Mall-branded prepaid card that channels spend into Simon centers while offering network card flexibility

This article was AI-assisted and editorially reviewed. Product information is provided without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Securities trading carries risks up to total loss.