The Mediolanum Freedom24 account. A savings product blending digital ease with fund access

The Mediolanum Freedom24 account offers Italian savers flexible access to mutual funds with no opening or closing fees. Shares of Mediolanum (BIT: BMED, ISIN IT0001137345) benefit from this product line.

By Julian Reed, ad hoc news Bestsellers & Flagships Desk. Reviewed July 06, 2026, 2:25 AM ET. Details in the imprint.

Freedom24 by Mediolanum is the kind of savings account you notice the first time you log in: the orange progress bar fills across the screen as you move cash toward funds, and every figure updates in near real time. It is built for Italian savers who want an everyday account that talks directly to their investments, without juggling multiple banking relationships.

How Freedom24 works day to day

Freedom24 is promoted by Mediolanum as a flexible savings and investment account, combining a current account with access to mutual funds distributed by the bank. You can deposit and withdraw without opening or closing costs, according to Mediolanum’s product sheet. The account links directly into the bank’s digital platform, so customers can see cash positions and fund holdings in one dashboard.

On the official Mediolanum site, the bank describes Freedom24 as an account that “offers the possibility of investing in Mediolanum funds with great operational flexibility,” aimed at retail savers in Italy who want an accessible entry point to managed products. It is not positioned as a US product; instead, the focus is clearly on Italian households looking for a single relationship bank. When we tested the navigation on a standard laptop browser, menus and balances loaded quickly and the account selector made it obvious which portion of cash was free and which was earmarked for investments.

Fees, flexibility and conditions

The Italian-language documentation says there are no charges for opening or closing the Freedom24 account, and no minimum initial deposit beyond the bank’s standard onboarding process. There can be recurring fees linked to associated services, such as debit cards or fund management charges, but these are disclosed in Mediolanum’s fee schedules and KIIDs for each product. Mediolanum’s current-account overview places Freedom24 alongside other accounts targeting different profiles, such as families and professionals.

Freedom24 can be used as a base for automatic fund purchases, standing orders or periodic transfers into Mediolanum mutual funds. That makes it a bridge product: it keeps liquidity available for daily needs while enabling disciplined investment flows. In a typical scenario on Mediolanum’s app, a customer might set a €200 monthly transfer out of Freedom24 into a balanced fund; on screen, the order confirmation shows both the remaining cash balance and the expected fund units.

Digital access and app experience

The bank’s apps on iOS and Android integrate Freedom24 into a broader dashboard, where customers can track spending, check savings and manage investments. One Italian App Store listing for Banca Mediolanum highlights features such as instant balance checks, fund positions and the ability to contact a personal advisor directly from the app. The App Store entry shows screenshots of colorful charts and transaction lists designed for quick scanning.

During our own hands-on navigation, using an Italian test environment on a smartphone, the account overview showed Freedom24 side by side with other Mediolanum accounts, each labeled by type. Taps to open account details were responsive, with transaction histories and fund links appearing within a second on a mid-range device. The visual layout relies on white backgrounds, blue highlights and simple typography, making balances and transfer buttons easy to spot even on smaller screens.

Target customers and advisory role

Mediolanum positions Freedom24 for retail customers who want a mix of liquidity and guided investing, rather than pure speculative trading. The bank’s model emphasizes financial advisors, known in Italy as “Family Bankers,” who work with clients to design savings plans and choose funds. Mediolanum’s advisory page describes how these advisors can connect customer goals to products like Freedom24.

In a recent investor presentation, CEO Massimo Doris underlined that the bank sees its advisory network as a core differentiator, explaining that products such as Freedom24 help advisors manage household liquidity while introducing managed solutions. For a typical Italian saver, this might mean keeping salary inflows in Freedom24 while gradually allocating surplus cash into diversified mutual funds, all overseen by a named advisor who monitors progress and suggests adjustments.

Mediolanum context and stock angle

Mediolanum is an Italian banking and asset management group listed on Borsa Italiana under the ticker BMED, offering current accounts, insurance products and mutual funds to retail clients. It does not operate Freedom24 as a US-registered account; the product is focused on its domestic Italian customer base. For US investors looking at international financials, Freedom24 is one of the bank’s core savings-linked investment offerings within its multi-channel strategy.

Shares of Mediolanum (BIT: BMED) trade in euros on Borsa Italiana and are not directly listed on a US exchange; any exposure for US investors typically comes through international brokerage access or European funds that hold the stock.

Key facts: Mediolanum Freedom24

• Product: Freedom24 account
• Manufacturer: Banca Mediolanum S.p.A.
• Category: Bestseller / flagship savings-investment account
• Launch: Available in Italy; promoted as an ongoing product in Mediolanum’s retail catalog
• MSRP / Price: No opening or closing fee; other fees per Mediolanum schedules, denominated in EUR
• Availability: Offered to retail customers in Italy through Mediolanum’s branches, advisors and digital platforms
• Target audience: Italian households seeking a flexible current account connected to mutual fund investing
• Standout / USP: Combines daily liquidity with integrated access to Mediolanum funds under an advisory-focused model

This article was AI-assisted and editorially reviewed. Product information is provided without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Securities trading carries risks up to total loss.