The EVEN® Hotels brand by IHG - wellness-first stays for business travelers
04.07.2026 - 18:01:38 | ad-hoc-news.de
By Julian Reed, ad hoc news B2B & Pro Desk. Reviewed July 04, 2026, 12:01 PM ET. Details in the imprint.
EVEN® Hotels from InterContinental Hotels Group is the kind of brand you notice the moment the elevator doors slide open and you smell eucalyptus from the lobby water station instead of stale coffee. A traveler in running shoes is already stretching on a in-room yoga mat before a late client call.
Wellness built into the room
IHG positions EVEN Hotels as a midscale chain designed for health-conscious business travelers who want fitness and better food choices woven into the stay, not bolted on as an afterthought. Each property typically includes in-room fitness zones with equipment like resistance bands, balance balls, and wall-mounted workout guides so guests can exercise without heading to the gym.
The brand also leans heavily into sleep and work comfort, with rooms that usually offer adjustable mood lighting, high-quality mattresses, and workspaces that feel more like a home office than a bare-bones desk. In New York, for example, the EVEN Hotel Brooklyn features standing-desk style work areas and plenty of power outlets so a consultant can keep a laptop, phone, and headset charged through a long day of calls.
EVEN Hotels and IHG stock
See more context on how InterContinental Hotels Group balances its premium, lifestyle, and wellness-focused brands alongside its global Holiday Inn and Crowne Plaza footprint.
US locations and pricing
EVEN Hotels has a footprint across key US business corridors, including properties in New York City, Miami, Seattle, Eugene (Oregon), and Denver, as well as international locations such as Auckland and Shanghai. In Brooklyn, the EVEN Hotel at 46 Nevins Street caters to travelers working in downtown offices or the nearby tech and creative clusters.
Typical nightly rates for EVEN Hotels in major US cities run in the midscale band, often around the $160 to $280 range depending on city, season, and demand. In practice that means a consultant can upgrade from a standard roadside chain to a wellness-focused concept without bumping into luxury-level price points, particularly on corporate-negotiated rates.
Food, drink, and daily routines
A core piece of the brand is its approach to food and beverage, which centers on a mix of freshly prepared and grab-and-go items with a focus on balanced choices rather than heavy bar snacks. At many properties, the lobby restaurant and bar area features clear calorie labeling and several plant-forward or lean-protein options, so grabbing a quick dinner between calls feels less like a compromise.
Some EVEN Hotels properties include hydration stations in the lobby with infused water, alongside coffee and tea, which subtly shifts the sensory experience of the building. Standing at one of those stations in the morning, the combination of citrus in the water and muted music from the fitness studio down the hall reinforces the wellness theme in a way a basic coffee urn never does.
Fitness amenities and in-room gear
Beyond the in-room fitness zones, EVEN Hotels properties typically include larger gyms that are more integrated into the design of the hotel than a small, windowless basement room. The gyms often feature natural light, a mix of cardio and free weights, and open floorspace for stretching, making them more usable for people who travel regularly and want to maintain routines.
The in-room gear is part of what IHG uses to differentiate EVEN from other midscale brands in its own portfolio and from competitors. Wall graphics with printed exercise sequences, stability balls, yoga mats, and resistance bands are all designed so guests can complete a short workout even at odd hours, which matters when a flight delay pushes arrival well past normal gym times.
Brand strategy inside IHG
IHG launched EVEN Hotels in 2012, positioning it as one of its newer lifestyle concepts relative to legacy brands like Holiday Inn and Crowne Plaza. Across the group, CEO Elie Maalouf has emphasized a strategy that balances mainstream scale with targeted lifestyle brands, and EVEN sits in the cluster of concepts aimed squarely at frequent business travelers who care about health habits.
On investor calls, IHG executives have highlighted the growing demand for wellness-oriented travel experiences, noting that younger corporate travelers and tech workers frequently filter hotel searches for gyms, healthier food, and better sleep environments. EVEN Hotels gives the group a product it can use to capture that demand in urban centers and office-adjacent neighborhoods where midscale rates are still acceptable to corporate travel buyers.
Competitive landscape and demand trends
The wellness hotel segment in the US has grown considerably over the past decade, with rivals ranging from high-end spa resorts down to midscale brands that tweak their gyms and breakfast menus. EVEN Hotels competes more directly with brands like Marriott’s Westin, which leans heavily on sleep and fitness, but targets a slightly more budget-conscious corporate traveler.
Analysts covering lodging and travel have pointed out that business travel volumes have stabilized at levels close to pre-pandemic norms, but with more flexible patterns and shorter stays. For IHG, a brand like EVEN can capture one- or two-night stays from remote workers who need to visit a hub office, especially in tech corridors where wellness-oriented amenities are valued almost as much as location.
Developer interest and franchise model
Like many IHG brands, EVEN Hotels follows a capital-light model where IHG primarily provides brand standards, reservations systems, and marketing, while franchisees own or lease the real estate. For developers, the concept offers a way to refresh an existing midscale property with wellness-focused design rather than pursuing a full luxury repositioning, which can require more capital and higher operating costs.
In practice, franchise documents and development marketing emphasize the distinctiveness of the in-room fitness zones and food programs, but also outline standardized elements such as signage, lobby layout, and minimum gym equipment. That helps keep the guest experience predictable while still allowing local owners to tailor aspects like decor and menu to their market.
Technology, booking, and loyalty integration
EVEN Hotels is fully integrated into IHG’s booking platforms and loyalty ecosystem, including the IHG One Rewards program. Guests using the mobile app can typically select EVEN properties alongside other brands, and can earn and redeem points at standard rates for the category, making the wellness angle available without requiring a separate niche program.
From a usability perspective, the digital experience is similar to booking a Holiday Inn or Crowne Plaza, which matters for corporate travel managers who want a consistent set of tools across brands. For frequent travelers, seeing EVEN appear as an option during searches for New York or Miami turns the wellness concept into an everyday choice rather than a rare specialty stay.
Operational considerations and staffing
Operating a wellness-focused brand introduces some differences at the staffing level compared to traditional midscale properties. Food and beverage staff need to manage menus oriented toward balanced meals and snacks, and housekeeping teams spend more time dealing with fitness equipment in rooms, such as re-rolling yoga mats and checking resistance bands.
General managers of EVEN Hotels in the US have described the emphasis on staff training around wellness as cultural rather than cosmetic, with hiring focused on people comfortable discussing basic fitness and healthy options with guests. That approach helps maintain the brand promise for travelers who might otherwise dismiss wellness language as superficial marketing.
Investor angle and brand mix
Across its global portfolio, IHG balances high-scale mainstream brands, long-stay concepts, boutique hotels, and lifestyle products like EVEN. For holders of IHG stock, the wellness-focused chain is one lever the group uses to access a younger, health-aware traveler segment without abandoning the midscale price band that drives a significant portion of corporate travel volume.
EVEN Hotels - key facts
- Product: EVEN® Hotels brand
- Manufacturer: InterContinental Hotels Group PLC
- Category: B2B & Pro line (business travel hotels)
- Launch: Brand introduced in 2012, expansion ongoing in the US and selected international markets
- MSRP / Price: Typical US nightly rates roughly $160 to $280, depending on city, season, and demand
- Availability: Selected US cities including New York, Miami, Seattle, Eugene (Oregon), and Denver, plus locations such as Auckland and Shanghai
- Target audience: Health-conscious business travelers and frequent corporate guests seeking integrated fitness, balanced food, and sleep-oriented design at midscale price points
- Standout / USP: In-room fitness zones with dedicated gear and workout guidance, paired with wellness-oriented food and sleep-friendly rooms inside a mainstream midscale price band
This article was AI-assisted and editorially reviewed. Product information is provided without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Securities trading carries risks up to total loss.
