The BVB-Fantrikot Heim 2023-2024 from Borussia Dortmund GmbH & Co. KGaA - bold diagonal design and recycled polyester
22.06.2026 - 18:26:07 | ad-hoc-news.de
Reviewed: ad hoc news Lifestyle & Consumer desk. Edited and checked on 2026-06-22, 18:24. Details in the imprint.
When the BVB-Fantrikot Heim 2023-2024 rustles out of the bag, the first thing fans see is that bold black diagonal slashing across bright yellow. The fabric feels smooth and slightly cool, the kind of shirt you want to pull on before walking up the Westfalenstadion steps.
What defines this home shirt
The BVB-Fantrikot Heim 2023-2024 is the official Borussia Dortmund home jersey for the 2023-24 season, designed together with long-time kit supplier Puma. It features the club's classic yellow base with a wide black diagonal stripe and subtle patterning inspired by the Südtribüne.
Puma uses a breathable polyester fabric and its dryCELL moisture-wicking finish to keep sweat away from the skin during matches or five-a-side games. According to the official product description, the replica shirt is made from 100 percent recycled polyester, trimming down the environmental footprint compared with older generations.
Background on Borussia Dortmund GmbH & Co. KGaA shares
The current home kit is more than fanwear - it is a visible merchandising pillar for the listed club and part of the revenue story behind Borussia Dortmund GmbH & Co. KGaA.
Fit, details and sponsor logos
On the body, the replica version has a regular, close-to-fan fit rather than the slimmer cut of the players' authentic shirt. A ribbed crew neck and sleeve cuffs give the jersey a tidy frame, while the yellow fabric stretches lightly when you raise your arms to cheer.
The black Puma cat logo and the BVB crest sit on the chest, while the main front sponsor 1&1 is printed in white on a black rectangle. On the back, the "Dortmund" lettering and player name and number stand in strong black, framed by that diagonal band running across the torso.
How fans and the club present it
Marketing chief Carsten Cramer emphasised that this kit was designed together with supporters and local artist pattern ideas to reflect the energy of the Yellow Wall. He underlined that the angled stripe is meant to resemble the block of fans rising behind the goal on match days.
In fan videos and reviews, many supporters mention that the shirt feels lighter than earlier seasons and dries reasonably quickly after being washed. Some, however, criticise the large sponsor box on the chest, which visually cuts into the diagonal design when seen from close range.
Price, availability and licensing
The official BVB-Fantrikot Heim 2023-2024 launched in May 2023 and is widely available through the BVB online shop, club stores in Dortmund and authorised sports retailers. The recommended retail price for the adult replica version is around 94.99 euros in Germany.
There are also children's sizes, women's cuts and player printing options at additional cost, which are key upsell elements in matchday merchandising. According to Borussia Dortmund's annual report, merchandising, including jerseys, contributes a solid double-digit million euro amount to club revenues each season.
Context, finances and the share
Borussia Dortmund GmbH & Co. KGaA positions the 2023-24 home shirt as part of a broader line of lifestyle apparel, from training wear to street-style hoodies carrying the same diagonal motif. Overall, merchandise sales remain a visible pillar in the club's commercial income alongside sponsorships and TV rights.
The Borussia Dortmund GmbH & Co. KGaA share price is listed on Xetra under ISIN DE0005493092, giving investors direct exposure to the club that sells this home jersey to fans around the globe.
Key facts on the BVB home jersey
- Product: BVB-Fantrikot Heim 2023-2024
- Manufacturer: Borussia Dortmund GmbH & Co. Kommanditgesellschaft auf Aktien
- Category: Lifestyle & fan merchandise
- Launch: May 2023
- RRP / Price: Approx. 94.99 euros for adult replica in Germany
- Availability: BVB online shop, club stores in Dortmund, selected sports retailers
- Target group: Borussia Dortmund supporters and collectors of football kits
- Highlight / USP: Black diagonal stripe design, recycled polyester and dryCELL moisture management
This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.
