Take-Two Draws Morningstar’s Undervalued Tag as Bank of America Lifts Target to $368 Ahead of GTA VI

Morningstar highlights Take-Two as undervalued as GTA VI nears Nov 19 launch at $79.99; stock trades 10.6% below 52-week high, analysts raise targets.

Morningstar has added Take-Two Interactive to its roster of undervalued stocks for the third quarter of 2026, placing the video game giant among the most compelling opportunities in the communication services sector. The rating agency argues that the market has yet to fully price in the long-term growth trajectory as the company barrels toward what promises to be its biggest product launch in over a decade. The designation arrives during a period of measured consolidation: the stock closed Tuesday at €207.80, roughly 10.6% below its 52-week high of €231.40 hit on July 7.

Take-Two’s share price has slipped 6.00% over the past week and is down 3.68% year to date, but the technical picture remains far from broken. The equity trades 2.48% above its 50-day moving average of €201.79 and 4.27% above its 200-day line of €198.33. The 14-day relative strength index sits at 46.6, flashing neither overbought nor oversold signals, while the annualized 30-day volatility of 32.11% reflects the typical turbulence of a pre-catalyst cycle. The current market capitalisation stands at approximately €39.42 billion.

Institutional analysts have seized on the recent pullback to reaffirm—and in some cases aggressively raise—their price targets. Bank of America now leads the Wall Street pack with a new target of $368, following a revision that projects an additional $900 million in bookings from Grand Theft Auto Online by fiscal 2028. Wells Fargo maintains an Overweight rating and lifted its target to $289. The broader consensus, as compiled by Yahoo Finance, stands at $284.14 over the next twelve months. B. Riley also sees upside to $300, citing robust pre-order demand. These bullish calls sit alongside a more cautious undertone: the stock was recently removed from Russell value indices, and some analysts flag a mixed valuation backdrop.

Clearer pricing details for Grand Theft Auto VI have now emerged, with Take-Two confirming a November 19 launch for PlayStation 5 and Xbox Series X|S (a PC version will follow later). The standard edition will retail at $79.99, while the Ultimate Edition—which unlocks in-game shops—will cost $99.99. The announcement has reignited debate about value versus price. Ben Thompson of Stratechery argued that Rockstar should have charged $200, calling GTA VI “the last great game” before the AI era reshapes development. The suggestion was met with widespread pushback from the community. Meanwhile, Xbox has launched a coordinated wishlist campaign, following CEO Strauss Zelnick’s hints that pre-orders are imminent. The marketing blitz is slated to begin in the summer.

Take-Up will release its fiscal first-quarter 2027 results on August 7, 2026, but with an unusual twist: the report will land before the market opens on a Friday, a departure from its typical post-close cadence. Market observers often read such schedule shifts as a signal that significant company news or strategic announcements may accompany the numbers. The filing will be the first to capture early pre-order flows for GTA VI, making it a critical litmus test for investor sentiment. Consensus forecasts call for earnings per share of $0.31 on revenue of $1.40 billion.

Beyond the GTA VI juggernaut, the rest of Take-Two’s pipeline remains uneven. Zelnick confirmed that both Judas and BioShock 4 have been pushed out of the current fiscal year, expressing disappointment with the latter’s progress. Six other titles—including mobile and sports entries—are still slated for the coming months. The CEO also hinted that selective studio acquisitions could follow the GTA VI launch, citing the successful integration of Zynga and Gearbox as a template. With Morningstar’s undervaluation thesis colliding against rising Wall Street targets, the August 7 report will serve as the next key checkpoint for a stock that is biding its time ahead of the industry’s most anticipated release.