Surprisingly versatile, Eni Station+ fuels aim beyond the gas pump

With its Station+ concept, Italy’s Eni is turning selected service stations into multi-energy, multi-service hubs that sell more than gasoline. The sites combine biofuels, EV charging, car care, and everyday shopping in one branded location.

Edited by ad hoc news Flagship & Bestseller Desk. Reviewed before publication on 06/15/2026 at 5:30 PM ET. Details in the imprint.

Eni’s branded Eni Station+ sites in Italy and other European markets are designed as flagship multi-energy service stations where motorists can refuel with traditional fuels, fill up with biofuel blends, charge electric vehicles and take care of everyday needs in a single stop. According to the company, the Station+ format builds on its historic Agip network by adding premium services, updated branding and a broader energy mix that includes higher biofuel content in gasoline and diesel as well as electric mobility options at selected locations. Eni’s retail and marketing overview describes the network as a key channel to bring new energy solutions directly to consumers.

What Eni Station+ offers motorists on the ground

At the core, Eni Station+ locations remain full-featured fuel stations, typically offering multiple grades of gasoline and diesel alongside Eni’s premium fuels such as Eni Blu Super and Eni Diesel+, which use bio-components derived from the company’s proprietary hydrotreated vegetable oil technologies. Public information on the network highlights that many of these stations also provide services such as staffed assistance, automated car washes and on-site convenience stores branded as Emporium or similar formats, so drivers can combine refueling with coffee, snacks or basic groceries during the same visit. In marketing material, Eni frames this as part of a broader effort to shift from simple fuel retailing toward a more service-oriented mobility hub concept that can respond to changing customer habits across Europe. Eni’s description of its consumer-facing initiatives points to retail stations as a primary touchpoint for this transition.

Beyond fuels and snacks, selected Eni Station+ sites also serve as access points for newer forms of mobility. In some urban and highway locations, the company has introduced electric vehicle charging infrastructure in partnership with external operators or through its own Plenitude-branded charging network, allowing EV drivers to charge while taking advantage of on-site services. The stations may also integrate services such as lubricant top-ups, tire pressure checks and small accessories for vehicles, consolidating common car-care needs into one place. For Eni, these physical assets represent a way to keep its service-station portfolio relevant at a time when European regulations and consumer preferences are gradually pushing toward lower-emission vehicles and alternative fuels.

The Station+ concept sits within a retail network that Eni reports as numbering several thousand branded service stations across Italy and other European countries, including key markets such as France, Spain and Austria, making the format an important flagship expression of the brand within this broader footprint. While not every station carries the Station+ designation, those that do are typically more modern sites in strategic locations with higher traffic and an expanded range of services, supporting both fuel volumes and non-fuel revenue from shops and ancillary offerings. Eni presents this evolution of its service stations as aligned with its wider corporate strategy to reduce the carbon intensity of its energy products over time while continuing to serve drivers in the regions where it has long operated retail networks. The company’s published strategy materials emphasize retail and mobility services as one of the levers for this transition.

Within Eni’s overall business, the retail and marketing segment that includes Eni Station+ contributes a smaller share of earnings compared with upstream oil and gas, but it gives the group direct exposure to end customers and a channel to roll out biofuels and electricity offerings at scale. For motorists, the Stations+ promise a more versatile stop than a traditional filling station by combining multi-energy refueling, on-the-go retail and basic car-care services, especially in Italy where the network is densest. Shares of Eni (ISIN IT0003132476) closed on Borsa Italiana in Milan, their primary listing venue, in recent trading at a price level broadly in line with other integrated European oil and gas majors.

Eni Station+ in brief: the hard facts

• Product: Eni Station+
• Manufacturer: Eni SpA
• Category: Flagship/Bestseller multi-energy service station concept
• Launch date: Gradual rollout in the 2010s as part of network modernization
• MSRP / Price: Market fuel and service pricing varies by location and product
• Availability: Selected Eni-branded stations in Italy and other European markets
• Target audience: Motorists seeking fuel, car-care services and convenience shopping in one stop
• Key differentiator / USP: Combination of traditional fuels, biofuel blends, EV charging at selected sites and enhanced on-site retail and service offering

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.