Polycab, INE455K01017

Surge-protected and Wi-Fi ready, Polycab Hohm Aurora smart extension targets premium homes

15.06.2026 - 19:51:07 | ad-hoc-news.de

Polycab’s Hohm Aurora Wi-Fi Smart Extension Box blends 6-socket surge protection with app and voice control, aiming at Indian households that want safer, more connected power strips without moving to full in-wall automation.

Polycab, INE455K01017
Polycab, INE455K01017

Edited by ad hoc news Flagship & Bestseller Desk. Reviewed before publication on 06/15/2026 at 5:40 PM ET. Details in the imprint.

Polycab is pushing beyond conventional wires and cables with the **Hohm Aurora Wi-Fi Smart Extension Box**, a connected six-socket power strip that combines overload protection, independent socket control and full app integration for Indian households looking to modernize their power management without rewiring their homes. Positioned in the company’s Hohm smart home portfolio, the Aurora strip offers Wi-Fi control, scheduling and energy monitoring through the Polycab Hohm app and works with major voice assistants to toggle individual sockets on or off.

What Polycab’s Hohm Aurora smart extension actually offers

The Hohm Aurora Smart Extension Box is designed as a premium 6-outlet surge-protected strip with three high-power universal sockets and three low-power sockets, all controlled through 2.4 GHz Wi-Fi via the Polycab Hohm mobile app on Android and iOS, and rated for a combined load of around 2,500 watts intended for TVs, set-top boxes, routers, chargers and small appliances rather than heavy-duty devices like air conditioners. According to Polycab’s own Hohm product materials, each socket can be switched individually from the app, with support for creating on-off schedules and timers so users can, for example, cut power automatically to a TV and set-top box after midnight or ensure a router reboots daily without manual intervention. Polycab’s Hohm portfolio page highlights that the Aurora strip also integrates basic energy tracking functions at the strip level, surfacing approximate consumption over time.

Unlike basic power strips, Aurora is positioned as part of a broader ecosystem: the same Hohm app can also manage compatible smart plugs, switches and fan controllers, which may appeal to users who want to layer smart control over an existing home rather than undertake full rewiring. Independent reviews in the Indian tech press describe the Aurora Smart Extension as offering physical on-off switches alongside app control, LED indicators per socket to show active status, and child-safety shutters on outlets, along with built-in overload and surge protection aimed at coping with India’s often unstable grid conditions. One detailed review notes that Aurora uses fire-retardant housing and a heavy, three-core power cable to minimize heating, while the internal circuitry is tuned for typical Indian 230 V / 50 Hz supply. A recent Indian gadget review reports that pairing is done entirely over Wi-Fi, without the need for a separate hub, simplifying setup for first-time smart home buyers.

From a pricing and availability standpoint, Aurora is marketed primarily for the Indian home market through Polycab’s retail channel and major online platforms, with street prices typically in the INR 2,000 to INR 2,500 range depending on promotions, placing it above non-connected power strips but broadly in line with other branded Wi-Fi extensions that support app and voice control. Retail listings and customer Q&A sections stress compatibility with Amazon Alexa and Google Assistant, enabling “turn off TV socket” or “switch on router” voice commands in English or supported Indian languages, and also emphasize simple routines such as turning off all sockets when the user leaves home using geolocation-based triggers in third-party automation platforms. A popular Indian e-commerce marketplace lists Aurora with a 1-year manufacturer warranty and positions it as suitable for smart TVs, gaming consoles, soundbars, broadband routers and set-top boxes, but cautions against plugging in high-load appliances like room heaters or irons on the same strip. An Aurora Smart Extension online listing shows buyer ratings in the 4-star range and highlights the ability to cut phantom standby power as a key benefit.

Strategically, the Hohm Aurora Smart Extension Box sits in Polycab’s fast-growing FMEG and smart-home segment, which management has identified as a higher-margin complement to its core wires and cables business in India’s electrification and housing market. By using a portable Wi-Fi strip rather than in-wall modules as an entry point, Polycab can target renters and existing homeowners who are unwilling or unable to modify fixed wiring but still want remote control, safety and basic energy insights across entertainment corners or home offices. While the product is currently focused on the Indian market with 230 V specifications and local plug formats, it broadens Polycab’s brand recognition beyond industrial and infrastructure projects into visible consumer hardware that can anchor cross-selling of cables, switches and other accessories.

Polycab India Limited is listed in Mumbai, and its shares trade on the National Stock Exchange of India and BSE under ISIN INE455K01017; on 06/15/2026, the stock closed on the NSE at around INR 8,949 per share after touching an intraday high close to INR 8,989, according to live quote data from a domestic brokerage platform.

Polycab Hohm Aurora Smart Extension Box in brief

  • Product: Polycab Hohm Aurora Wi-Fi Smart Extension Box
  • Manufacturer: Polycab India Ltd.
  • Category: Flagship smart power strip / extension box
  • Launch date: Not officially specified; commercially available in India as a current catalog product
  • MSRP / Price: Typically around INR 2,000 to INR 2,500 in India, depending on retailer and promotions
  • Availability: Primarily India, via electrical retailers and major online marketplaces
  • Target audience: Households and small offices seeking Wi-Fi control, scheduling and surge protection for entertainment and work setups
  • Key differentiator / USP: Six individually controllable Wi-Fi sockets with surge protection and app/voice control as part of Polycab’s Hohm smart home ecosystem

More background on Polycab

For readers tracking how Polycab balances its traditional wires and cables operations with newer smart-home and FMEG offerings, the company’s latest investor materials provide segment data, capex plans and strategic commentary.

More Polycab coverage Investor Relations

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This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.

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