Supply Constraints Fuel Micron Technology’s Record Rally
13.01.2026 - 09:43:03Shares of memory chip giant Micron Technology continue their relentless ascent, setting fresh all-time highs. The rally is being driven by a potent combination of bullish analyst sentiment and a stark fundamental warning from the company's own management regarding market dynamics. The firm forecasts a severe tightening in the supply of memory chips, a condition expected to define the industry for years and solidify pricing power for manufacturers.
A radical shift in business strategy underpins the bullish outlook. On January 12, the company confirmed its planned exit from the consumer retail business under the "Crucial" brand by the end of February 2026. This move is designed to reallocate scarce manufacturing capacity toward higher-margin enterprise clients.
Management issued a clear warning: the industry-wide shortage of DRAM memory is not anticipated to ease before 2028. This prolonged constraint is primarily due to the immense resource demands of producing High-Bandwidth Memory (HBM) for artificial intelligence (AI) applications. HBM production currently consumes three times the wafer capacity of standard DDR5 memory, drastically reducing available supply for the conventional market segment.
Should investors sell immediately? Or is it worth buying Micron?
Wall Street Sees Further Upside
The stock received additional momentum this week from updated assessments on Wall Street. Analysts at Mizuho raised their price target to $390, while UBS expressed even greater optimism with a $400 target. Both firms base their confidence on an AI-driven elongation of the demand cycle within the memory sector. This optimism is technically reinforced by the stock's breakout to a new record high of $345.87, a chart move that signals the exploration of uncharted territory.
Sold-Out Capacity and a Landmark Groundbreaking
Operational strength is evident in Micron's order book: the company's entire HBM3E production capacity for 2026 is already fully sold out. This solidifies its role as a key supplier for the AI accelerators powering chips from Nvidia and AMD. In this context, market observers view the recent stock sale by CAO Allen, valued at approximately $675,000, as a routine transaction rather than a cautionary signal. The sum is negligible when compared to Micron's market capitalization of $388 billion.
Investor attention now turns to Thursday, January 16, 2026, the scheduled date for the official groundbreaking of the new $100 billion megafab in Clay, New York. While this project is central to the company's long-term expansion plans, the facility will not contribute to alleviating the current supply shortage until 2028 at the earliest.
Ad
Micron Stock: Buy or Sell?! New Micron Analysis from January 13 delivers the answer:
The latest Micron figures speak for themselves: Urgent action needed for Micron investors. Is it worth buying or should you sell? Find out what to do now in the current free analysis from January 13.
Micron: Buy or sell? Read more here...


