Subscription push: Proximus Flex packs converge TV, internet and mobile

With its modular Flex packs, Belgian operator Proximus is betting on converged bundles of fiber internet, mobile, TV and streaming instead of one-size-fits-all tariffs. The subscription lets households mix and match speeds, SIMs and TV options month by month.

Edited by ad hoc news Software & Services Desk. Reviewed before publication on 06/16/2026 at 11:20 AM ET. Details in the imprint.

Proximus is leaning hard into modular subscriptions with its Flex packs, a family of convergent bundles that combine fixed internet, mobile, TV and optional streaming in one monthly bill. The Belgian telecom group positions Flex as its central offer for residential customers looking to tailor fiber speeds, the number of SIM cards and TV options instead of choosing from rigid, pre-defined plans. The packs are marketed primarily in Belgium, where Proximus is accelerating its fiber roll-out and replacing legacy tariffs with configurable subscriptions.

What Proximus Flex packs offer households

At the core of Flex is a simple promise: customers select a base package with fixed internet and TV, then add mobile and other options on top, adjusting the composition from month to month within the Proximus self-service environment. On the Belgian consumer site, Proximus lists Flex Internet + TV bundles with different internet profiles, from classic VDSL to fiber with download speeds that can reach 1 Gbps depending on the line and coverage. The company describes Flex as its "all-in" proposition, designed to unify connectivity and entertainment on a single invoice for households and shared apartments. The official Proximus product page outlines the current Flex configurations and eligibility conditions.

A standard Flex setup typically starts with fixed broadband, which may be delivered over VDSL or fiber depending on address, plus TV via the Proximus Pickx platform and set-top box. Customers can then attach one or more mobile subscriptions with unlimited calls and texts in Belgium and varying mobile data allowances, often with preferential pricing compared with standalone mobile plans. Proximus highlights the ability to share mobile data across family members on some Flex configurations, making the bundle attractive for multi-user households where several smartphones are already on the Proximus network. Streaming and premium TV options, such as extra sports or entertainment packs, can usually be added or removed without long-term commitments, reflecting the operator's pivot toward more flexible digital services.

Pricing depends on the exact mix of fixed access technology, TV options and mobile SIMs, with periodic promotional discounts for new customers or those upgrading to fiber. On its Belgian offer pages, Proximus frequently showcases introductory prices for the first months of a Flex subscription, after which the monthly fee reverts to the standard rate published in the tariff guide. While Flex is currently focused on the Belgian market and denominated in euros, the structure mirrors a broader European trend in telecoms: convergent subscriptions that blend connectivity and content to reduce churn and increase the average revenue per user. For comparison, similar bundles exist in France, Spain and the Netherlands, but Proximus emphasizes that its Flex system is designed around modularity, allowing households to adapt as their needs change.

From a technical perspective, Flex acts as a commercial wrapper around network products like fiber-to-the-home and 4G/5G mobile, as well as Proximus's TV middleware and content agreements. Customers engaging with Flex are often encouraged to migrate to fiber when available, a key component of Proximus's strategy to replace copper lines over the coming decade. The company reports in its public materials that fiber coverage and adoption are climbing, and convergent offers such as Flex are one of the levers to accelerate those migrations by offering tangible benefits for upgrading. This is especially relevant in urban and suburban areas where fiber roll-out is furthest advanced.

Flex also plays into Proximus's digitalization push. The operator steers customers to manage their subscription, options and billing via online channels, including its website and mobile app. Changes like adding an extra mobile SIM, upgrading TV options or switching to fiber when it becomes available can often be initiated without visiting a store. For Proximus, this reduces service costs and supports a more data-driven view of customer behavior, while for users it replaces paper-based processes with self-service tools aligned with other digital subscriptions.

Strategically, the Flex packs sit at the center of Proximus's residential portfolio, underpinning growth ambitions in fiber and convergent services and supporting the economics of its network investments. Proximus is a listed Belgian telecom operator and discloses its financial and strategic objectives, including the role of convergent bundles, in its investor communications. According to recent Proximus investor presentations, convergent offers are a key driver of average revenue per user and fiber take-up. On the market side, Proximus shares (ISIN BE0003810273) trade on Euronext Brussels in euros; Morningstar data showed the stock quoted at €7.24 on 06/13/2026. The Morningstar listing for Proximus provides the latest share price and basic metrics for the Brussels-traded stock.

Proximus Flex packs in brief: key facts

• Product: Proximus Flex packs
• Manufacturer: Proximus SA
• Category: Software, Service, Subscription
• Launch date: Gradual introduction in the Belgian consumer market over recent years
• MSRP / Price: Monthly subscription price in EUR, varying by chosen bundle (fiber speed, TV and number of mobile SIMs)
• Availability: Offered to residential customers in Belgium via the Proximus website, call centers and retail stores
• Target audience: Households and shared apartments seeking a converged bundle of internet, TV and mobile with a single bill
• Key differentiator / USP: Modular configuration of fixed internet, TV and multiple mobile lines under one flexible subscription framework

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.