Southern Company with a clear analyst view, shares sit near the 52 week high

Southern Company draws fresh attention after a June 24 price target lift by Morgan Stanley, while the utility’s shares trade close to their 52 week high and consensus expectations stay moderate.

By Anna Wagner, Analysts & Consensus desk. Reviewed prior to publication on 2026-06-28, 12:16.

Southern Company (US8425871071) sits in the S&P 500 utilities cohort and trades on the NYSE under the ticker SO. Recent analyst commentary keeps the stock firmly in focus, with a fresh price target adjustment at the end of June according to Morgan Stanley.Morgan Stanley update as cited by InsiderMonkey

What analysts are saying

On June 24, Morgan Stanley analyst David Arcaro raised the firm’s price target on Southern Company from 87 to 89 dollars, while reiterating an Underweight rating on the shares.Analyst note summarized by InsiderMonkey The lifted target still points to more than 8 percent downside from the current level, underscoring a cautious stance despite the recent share strength.

Consensus data compiled by PandaForecast shows an average analyst price expectation of roughly 101.13 dollars for Southern Company, compared with a latest quoted value around 97.16 dollars in the session of June 26.PandaForecast consensus overview That gap implies modest upside in the broader consensus, even as individual houses like Morgan Stanley remain restrained in their ratings.

Recent share performance and sector context

PandaForecast reports that Southern Company’s shares traded positively in the June 26 session, with an open at 96.64 dollars, a high of 97.215 dollars, a low of 96.10 dollars and a closing value around 97.16 dollars.Session statistics for SO The 52 week range cited stands between 82.46 and 98.76 dollars, placing the current level close to the upper end of the band.

Finanzen100 shows the stock’s Frankfurt quotation under the symbol SOT, with bid and ask quotes around 84.96 and 85.46 euros and a daily trading range between 83 and 85.62 euros as of late June trade.Finanzen100 listing for Southern The listing falls in the energy utilities sector, aligning Southern Company with peers such as NextEra Energy in the regulated and clean energy utility space.Sector classification on Finanzen100

How Southern Company makes its money

Southern Company’s core business is regulated electric and gas utility service in the southeastern United States, primarily through subsidiaries such as Georgia Power, Alabama Power and Mississippi Power.Southern Company corporate overview The group generates revenue by producing, transmitting and distributing electricity and natural gas to residential, commercial and industrial customers under state regulated tariff structures.

Where the shares trade today

Southern Company shares (US8425871071) most actively trade on the NYSE in US dollars under the ticker SO. As of the closing session on 2026-06-26 at 21:59 CET, PandaForecast records a value of approximately 97.16 dollars, close to the upper end of the 52 week range.Latest SO price snapshot

Southern Company at a glance

• Company: The Southern Company
• ISIN: US8425871071
• WKN: 852523
• Ticker: SO
• Trading venue: NYSE
• Price (as of 2026-06-26, 21:59): 97.16 USD
• Market cap: approximately 105 billion USD (as of late June 2026)
• Sector / industry: Utilities - Electric & Gas
• Index membership: S&P 500
• Next earnings date: not officially scheduled

Disclaimer: This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. All data were obtained from sources believed to be reliable but cannot be guaranteed for completeness or accuracy.