SAP’s AI Efficiency Gains Are Real, but the Share Price Has a Mountain to Climb
28.04.2026 - 05:30:49 | boerse-global.de
SAP’s first-quarter results painted a picture of operational strength, yet the stock continues to trade in the shadow of a brutal selloff. The software giant reported adjusted earnings per share of €1.72 for the first quarter of 2026, beating consensus estimates of €1.64. The currency-adjusted expansion of its current cloud backlog by 25 percent underscored sustained demand for its core offerings. But the market has not rewarded this progress: the shares have lost roughly 26 percent since the start of the year and currently hover around €149, some 45 percent below their 52-week high.
The disconnect between fundamentals and price has created a deep divide among analysts. Barclays reiterated an “Overweight” rating with a €220 target, with analyst Sven Merkt citing resilient results. UBS stuck with “Buy” and a €205 target, arguing that a solid start to the year should rebuild confidence over time. Deutsche Bank also maintained “Buy” with a €200 price objective. JPMorgan, however, kept a “Neutral” stance and a €175 target, with analyst Toby Ogg urging patience as the company navigates its ongoing AI transformation. The range of price targets — from €175 to €220 — reflects sharply divergent views on how quickly the recovery will materialize.
On the more bearish side, the DZ Bank recently downgraded the stock to a sell, slashing its target to €130. Its analysts worry that the critical cloud growth rate could decelerate meaningfully in the quarters ahead. Berenberg, meanwhile, remains bullish but trimmed its target to €215, adjusting for the shifting macroeconomic backdrop. Goldman Sachs and Barclays continue to call for prices above €200, having only tweaked their models to account for broader uncertainty.
Should investors sell immediately? Or is it worth buying SAP?
The technical picture offers little comfort. The €150 level has emerged as a stubborn resistance point, with the stock failing to break through on its most recent attempt. A sustained move above that threshold would open the path toward the 21-day moving average and mark a first technical signal of a potential trend reversal. On the downside, the zone between €139 and €140 has held firm as support — the 52-week low of €139.12 was set on April 10. As long as that floor holds, the recovery rally of recent sessions remains intact. But with annualized volatility above 40 percent and macro headwinds lingering, wide swings are likely to persist.
While the share price struggles, SAP’s internal transformation is delivering tangible results. The company now resolves 20 percent of all internal support tickets entirely through autonomous AI systems. That automation is a direct driver of the cost-savings strategy, with management targeting efficiency gains in the billions by the end of 2028. Every support case now involves some form of AI assistance, and productivity in that function is climbing measurably. Consultants are saving an average of one working day per week thanks to new tools. In marketing, AI-powered campaigns have generated over 83,000 hours of time savings, while simultaneously creating an additional sales pipeline worth €50 million.
For the full year 2026, SAP’s board is targeting cloud growth between 23 and 25 percent, with an expectation that momentum will accelerate further in 2027. The efficiency gains are meant to underpin operating margins over the long term. In the near term, shareholders are watching the upcoming dividend. The shares will trade ex-dividend on May 6, with a payout of €2.50 per share up for approval.
The next major catalyst will be the second-quarter results, which will test whether the cloud backlog can sustain its rapid expansion. Until then, the stock remains caught between a strong operational narrative and a market that is demanding more proof.
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