Salesforce Bolsters AI Commerce Capabilities with Strategic Acquisition

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The enterprise software leader is making another calculated move to expand its ecosystem, this time targeting enhanced expertise in AI-driven commerce. Through the acquisition of Cimulate and the deepening of key partnerships, Salesforce is fortifying its competitive stance in the rapidly evolving artificial intelligence landscape. This strategic play comes just ahead of the company's upcoming quarterly earnings report.

Investor attention is now turning to February 25, 2026. On this date, Salesforce is scheduled to release its financial results for the fourth quarter and the full fiscal year 2026. These figures are anticipated to provide critical insight into the financial impact of the company's recent strategic investments.

This move coincides with notable industry recognition within the Salesforce partner network. Informatica has once again been positioned as a Leader in the "Gartner Magic Quadrant 2026 for Data Quality Solutions," underscoring the technological strength of the ecosystem Salesforce has cultivated.

Acquisition Targets Personalized Retail Experience

At the core of this development is a definitive agreement to acquire Cimulate, a specialist in AI-powered product search and a concept known as "Agentic Commerce." The plan is for Salesforce to integrate this technology into its existing Agentforce Commerce platform.

The objective is a significant upgrade to search and discovery functionalities for retailers. By incorporating Cimulate's capabilities, the end goal is to deliver a more personalized shopping experience for consumers, enabling them to locate desired products with greater speed and relevance. Subject to customary closing conditions, the transaction is expected to be finalized in the first quarter of fiscal year 2027.

Partnership Ecosystem Expands Simultaneously

Alongside the acquisition news, Salesforce is also extending its collaborative efforts. The company is deepening its multi-year partnership with Asymbl, which focuses on embedding AI agents directly into human-driven workflows. Leveraging the Agentforce platform, this initiative aims to boost efficiency across sales, service, and marketing operations.

In a complementary expansion, the Salesforce AppExchange marketplace has welcomed a new application from AcuityMD, available since February 18, 2026. This tool is designed to assist medical technology companies in better identifying and prioritizing sales opportunities through directly integrated data analytics.