Puma Shares: Market Experts Signal Significant Undervaluation

Puma's strategic overhaul under new anchor shareholder Anta aims for recovery after a 644M euro loss. Analysts see a gap between current price and 27€ average target.

The sportswear manufacturer Puma is navigating a substantial corporate restructuring following a record loss last year. As the new anchor shareholder, Anta Sports, directs strategic moves behind the scenes, current analyst estimates point to a notable gap between the company's market price and its perceived intrinsic value.

Strategic Shift Under New Leadership

The company's transformation is being propelled by its major shareholders. Anta Sports, which acquired the stake held by the Pinault family in January, is now a driving force alongside major shareholder Shijia Ding. Their joint strategy centers on rigorous efficiency improvements and a targeted research push in running shoes, aiming specifically to recapture lost market share in the Asian region.

This overhaul comes after Puma reported a loss of 644 million euros in 2025, leading management to officially designate 2026 as a transitional year. The first crucial test for this recovery plan is scheduled for April 30, 2026, when the firm will release its first-quarter results. This report will provide concrete evidence on whether stricter cost controls are taking effect and if an operational turnaround within the current fiscal year is achievable.

Institutional Positioning and Price Targets

In parallel with these strategic shifts, institutional investors are fine-tuning their holdings. Asset manager BlackRock made a minor adjustment to its voting rights at the end of March, reducing them slightly from 3.30% to 3.26%, while simultaneously increasing its direct shareholding.

This activity occurs alongside a clear consensus among financial researchers regarding Puma's valuation. The average price target from analysts currently stands at 27.00 euros, suggesting substantial upside from recent trading levels. However, individual assessments vary widely. Bernstein Research presents the most bullish case with a target of 35.00 euros, while other institutions like UBS (23.00 euros) and RBC Capital Markets (25.00 euros) adopt a more conservative stance. The prevailing recommendation from experts is currently to hold the shares.

Market Performance and Outlook

In today's trading, Puma's stock advanced by 3.00 percent to reach 21.99 euros. This movement brings the share price close to its 50-day moving average, which resides at 22.20 euros. The significant disparity between this current market price and the average analyst target underscores the perceived undervaluation that market experts are highlighting as the company executes its multi-faceted turnaround strategy.