Puma opens Thursday trading with clear analyst signals, shares in the MDAX spotlight
25.06.2026 - 17:40:26 | ad-hoc-news.de
By Anna Wagner, Analysts & Consensus desk. Reviewed prior to publication on 2026-06-25, 17:39.
PUMA SE (DE0006969603) enters Thursday’s Xetra session with the shares trading around the high?20?euro range, while several major houses have updated their views in recent days. The MDAX member now faces the next set of quarterly numbers against a consensus that has turned more finely balanced, as recent analyst notes from Goldman Sachs, Deutsche Bank, Bernstein and HSBC show.
What recent analyst notes say
Goldman Sachs reiterated its Buy rating on Puma this week and lifted the price target to 33 euros, arguing that the sporting goods group’s reset is progressing and that medium?term margin potential remains intact, according to a MarketScreener summary of the Goldman update. The bank points to product and branding initiatives as drivers for a gradual improvement in growth and profitability.
Deutsche Bank, by contrast, continues to advise caution, keeping a Neutral stance and stressing that second?quarter performance will still reflect Puma’s ongoing reset strategy rather than a full inflection, as highlighted in a Deutsche Bank note summarized on MarketScreener. The house underscores that comparisons remain challenging in some categories and regions, even as inventories normalize.
Consensus and valuation picture for Puma
Additional color comes from Bernstein, which warns that the second quarter could bring a “tougher” topline, citing normalized activity levels and demanding comparables, according to a Bernstein preview also carried by MarketScreener. Bernstein’s view adds to a more mixed analyst backdrop, where upside potential is increasingly tied to execution on brand heat and product launches.
At the same time, Simply Wall St notes that Puma shares on Xetra recently traded at around 26.66 euros, with a 90?day return of roughly 23.7 percent but a softer 30?day performance, and estimates a discounted cash flow fair value near 34.02 euros, implying the stock could trade at about a 22 percent discount to intrinsic value based on its model, as detailed in a valuation analysis on Simply Wall St. This framing underlines the gap between cautious near?term earnings expectations and more constructive long?term cash flow assumptions.
All news and analysis on the Puma shares
Current articles, price data and corporate disclosures provide a compact view of how Puma is positioned in the sportswear sector and how the shares have traded on Xetra in recent weeks.
The products behind Puma’s revenue
Puma generates most of its revenue with performance and lifestyle footwear, apparel and accessories across running, football, basketball and fashion collaborations. Recent launches such as the Puma Ultra Nitro 7 football boot and the expansion of the Puma NITRO running line illustrate how the brand pushes higher?margin technical product franchises alongside broader lifestyle ranges.
Where the shares trade today
The Puma shares (DE0006969603) trade on Xetra at 27.07 euros as of 2026-06-25, 15:30, based on data from Deutsche Börse and MarketScreener.
Key data on the Puma shares
- Company: PUMA SE
- ISIN: DE0006969603
- WKN: 696960
- Ticker: PUM
- Trading venue: Xetra
- Price (as of 2026-06-25, 15:30): 27.07 EUR
- Market cap: 4.09 billion EUR (as of 2026-06-25)
- Sector / industry: Textiles, Apparel & Luxury Goods
- Index membership: MDAX
- Next earnings date: not officially scheduled
This text is for informational purposes only and does not constitute investment advice, investment recommendation or an offer to buy or sell securities. Investors should conduct their own research and, where appropriate, consult a qualified financial advisor.
