Nike stock holds after fiscal 2025 revenue and margin reset
Published on 07/17/2026 at 14:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Nike Inc. (US6541061031) is the latest U.S. consumer stock to be judged through its fiscal 2025 reset, with investors still weighing revenue, earnings, and margin trends against the companys scale. The companys annual report for fiscal 2025 showed revenue of $46.3 billion, net income of $3.2 billion, and gross margin of 42.7%.
Fiscal 2025 reset
Nike reported fiscal 2025 revenue of $46.3 billion, compared with $51.4 billion in fiscal 2024, a decline of about 9.9%. Net income fell to $3.2 billion from $5.7 billion a year earlier, while gross margin narrowed to 42.7% from 44.6% in fiscal 2024.
The EPS picture also softened. Diluted earnings per share came in at $2.16 for fiscal 2025, versus $3.73 in fiscal 2024, which means the full-year figure dropped by $1.57 per share.
Margin still matters
For investors, the important point is that Nike still generated scale, but the conversion from sales to profit was weaker than a year earlier. That gap matters because a lower margin base can limit how quickly earnings recover even if revenue stabilizes.
Operating overhead was also heavier in the year, with selling and administrative expenses reported at $16.8 billion in fiscal 2025, compared with $16.1 billion in fiscal 2024. That rise came alongside a lower gross profit pool, which reduced flexibility.
Running category
Running remains one of Nikes core product areas, and the category still matters because it links product refresh cycles to sell-through and inventory discipline. The companys scale in footwear is still visible in the fiscal 2025 mix, even as the reported profitability base adjusted lower.
That makes the brand and its product cadence more important than a single quarter headline. A category like running can support replenishment, but only if margin and demand both improve together.
Market value lens
Nike closed at $0.00 as of 17 July 2026, reflecting the absence of a verified live quote in this article build. The stock remains best read against the fiscal 2025 figures, especially revenue at $46.3 billion and gross margin at 42.7%.
Nike Inc. fact box
- Company: Nike Inc.
- ISIN: US6541061031
- Ticker: NYSE: NKE
- Trading venue: NYSE
- Sector / Industry: Consumer Discretionary / Footwear & Accessories
- Index membership: S&P 500
- Next earnings date: 25 September 2026
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