New release pricing shakes up the aisle as Home Depot’s Ryobi ONE+ HP Brushless 18V Drill Kit expands value play

Home Depot is leaning on value-conscious DIYers with the Ryobi ONE+ HP Brushless 18V 1/2-inch Drill/Driver Kit, a compact, brushless cordless bundle with battery and charger that undercuts many pro brands on price while staying inside the retailer’s exclusive Ryobi ecosystem.

Edited by ad hoc news New Releases & Launches Desk. Reviewed before publication on 06/16/2026 at 5:22 AM ET. Details in the imprint.

Home Depot is pushing deeper into value-driven cordless tools with the Ryobi ONE+ HP Brushless 18V 1/2-inch Drill/Driver Kit, an exclusive kit that bundles a compact brushless drill, 2.0 Ah lithium-ion battery and charger at a price that typically lands under $150 in the US. According to the retailer, the drill sits in its higher-performance ONE+ HP sub-line, promising more torque and longer runtime than Ryobi’s brushed 18V models for homeowners and light trade users. Home Depot’s official product listing highlights up to 20% more power versus its non-HP predecessors.

Brushless power and compact format aimed at DIY and prosumer users

At the core of the kit is a compact 18V brushless drill/driver with a 1/2-inch keyless chuck, 2-speed gearbox and 24-position clutch, designed to cover typical household tasks from furniture assembly to drilling pilot holes in lumber. The HP brushless motor, combined with Ryobi’s ONE+ 18V battery platform, is specified to deliver up to 1,700 RPM in high speed and 400 RPM in low, giving users a choice between fast drilling and high-torque fastening. Ryobi positions the HP line as a step up from its standard ONE+ tools, with improved efficiency and size reduction, while keeping battery compatibility across more than 300 ONE+ tools on the same 18V interface.

The included 2.0 Ah ONE+ lithium-ion battery targets a middle ground between weight and runtime, allowing most users to drive dozens of screws or drill multiple holes on a charge before needing the compact charger. For occasional DIYers, that bundled battery and charger eliminate the need to buy into the platform separately, which is one reason retailers often stress kit value over bare-tool pricing. In reviews on tool sites, the drill kit is frequently compared with entry-level offerings from DeWalt and Milwaukee; Ryobi tends to undercut those brands on kit price, while trading some ultimate power and durability for affordability and a broader range of homeowner-oriented tools. Independent testers note that the brushless design runs cooler and maintains performance better under load than Ryobi’s brushed drills of similar size.

Home Depot markets Ryobi as an exclusive brand, and the ONE+ HP Brushless 18V drill kit is sold primarily through its stores and homedepot.com in the US, with occasional availability in select international subsidiaries. The retailer’s positioning is clear: Ryobi bridges the gap between bargain private-label tools and full professional lines, offering features such as brushless motors, LED work lights and belt clips while staying within reach of first-time homeowners. For consumers comparing kits, the presence of a 1/2-inch chuck, brushless motor, two mechanical speed ranges and a branded warranty are often seen as key differentiators in this price band.

Battery platform lock-in is a core part of the appeal and the business logic. Once a customer buys into the ONE+ 18V ecosystem, adding tools is relatively inexpensive because bare tools are widely available, and batteries and chargers are shared across drills, impact drivers, nailers, inflators and outdoor tools. This helps Home Depot build recurring traffic and repeat purchases around its Ryobi aisle, even if the initial drill kit is bought as a one-off solution for a single project. Tool reviewers frequently point out that for users who plan to grow a cordless collection over time, the first kit purchase effectively chooses the ecosystem.

For do-it-yourselfers weighing their options, considerations typically include upfront kit cost, the size and stability of the battery ecosystem, and warranty coverage rather than absolute peak performance. In that context, Ryobi’s ONE+ HP Brushless drill kit competes as a cost-conscious choice that still offers modern brushless technology and a large catalog of compatible tools. Prospective buyers can compare specifications such as torque, speed and included accessories against rival kits to decide whether the balance of price and performance aligns with their project list. Investors should note that exclusive brands like Ryobi are strategically important to Home Depot’s margin structure and customer retention, as they cannot be directly price-compared at other big-box chains.

Home Depot, the exclusive retailer for Ryobi tools in the US, reported in past filings that proprietary and exclusive brands contribute meaningfully to its overall sales mix and differentiation versus competitors. The company continues to highlight its tool and hardware assortments as core traffic drivers, with cordless platforms like ONE+ playing a central role in project-based shopping trips. Shares of Home Depot (ISIN US4370761029) traded on the NYSE at about $334 per share on 06/13/2026, reflecting investor attention to both its professional contractor business and its DIY-oriented private-label and exclusive product portfolio. The company’s investor relations news page underscores the strategic emphasis on merchandising and exclusive brands.

Ryobi ONE+ HP Drill Kit in brief: the key facts

• Product: Ryobi ONE+ HP Brushless 18V 1/2-inch Drill/Driver Kit (PSBDD01K)
• Manufacturer: Ryobi (exclusive brand at The Home Depot, Inc.)
• Category: New Release/Launch cordless power tool kit
• Launch date: 2020 (initial US listing), continuing in current Ryobi ONE+ HP range
• MSRP / Price: Typically under $150 in the US including 2.0 Ah battery and charger
• Availability: Primarily at Home Depot stores and homedepot.com in the US
• Target audience: DIY homeowners and prosumer users seeking a brushless 18V drill kit on a budget
• Key differentiator / USP: Brushless 18V performance and broad ONE+ ecosystem compatibility at an accessible kit price

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.