New price structure, Dominion Energy Green Power reshapes optional renewables

Dominion Energy is revising how its voluntary Green Power program works for Virginia and North Carolina customers, shifting to a new, simpler price structure while keeping the focus on certified renewable energy certificates from wind, solar and biomass projects across the U.S.

Edited by ad hoc news New Releases & Launches Desk. Reviewed before publication on 06/16/2026 at 10:42 AM ET. Details in the imprint.

Dominion Energy is giving its voluntary Green Power program a fresh push, updating its pricing structure and marketing to emphasize certified renewable energy for residential and small business customers in Virginia and North Carolina. The offer lets ratepayers match part or all of their monthly electricity use with renewable energy certificates, or RECs, from wind, solar and biomass projects across the United States.

How Dominion Energy Green Power works and what is changing

Green Power is structured as an add-on to a standard Dominion Energy electricity bill: customers continue to receive grid power as usual, but pay an extra charge that funds the purchase of RECs equivalent to a chosen share of their consumption. According to Dominion Energy, participants can either match 100 percent of their monthly usage or buy RECs in fixed blocks, with the utility sourcing the certificates from a portfolio of qualifying renewable generators that meet Green-e Energy certification standards. Dominion Energy’s Green Power program page details how the RECs are independently verified and retired on behalf of enrollees.

The current refresh focuses on simplifying pricing and communications rather than changing the underlying REC mechanism. In recent regulatory filings, Dominion Energy laid out updated tariff language that consolidates earlier participation tiers into clearer options and adjusts per-kilowatt-hour premiums to reflect REC market costs, while keeping the program voluntary and separate from the company’s standard fuel mix in Virginia’s regulated framework. A summary published by the Virginia State Corporation Commission indicates that the revised structure is designed to be revenue-neutral for non-participating customers, meaning core base rates are not affected by Green Power enrollment. Regulatory documents from the Virginia SCC describe the goal of avoiding cross-subsidies between participants and other ratepayers.

For customers, the practical effect is a line item on the monthly bill linked directly to the amount of renewable usage they choose to support, expressed either as a cents-per-kilowatt-hour premium for 100 percent coverage or a flat charge for blocks of RECs. Dominion positions Green Power as an easy entry point for households and small firms that cannot install their own rooftop solar or do not want to sign long-term power purchase agreements, highlighting that participation can be changed or canceled at any time without an early termination fee. Marketing materials also stress that the program is distinct from Dominion’s separate community solar and shared solar offerings, which involve different tariffs and physical energy supply arrangements.

Strategically, this kind of voluntary REC-based product helps Dominion Energy respond to growing customer interest in lower-carbon electricity without immediately overhauling its entire generation fleet. The company has publicly committed to net-zero greenhouse gas emissions from its electric and gas operations by 2050 and reports that it is adding utility-scale solar, offshore wind and energy storage in its core Mid-Atlantic territory as part of its long-term integrated resource plans. In its most recent sustainability report, Dominion said that customer-facing programs such as Green Power, along with energy efficiency initiatives, are one way to align demand with those investment plans while staying within state regulatory guardrails. Dominion Energy’s latest climate and sustainability disclosures underscore the role of voluntary green tariffs and REC offerings in meeting corporate and residential customer expectations.

Within Dominion’s portfolio, Green Power remains a relatively small program compared to its regulated base rate service, but it functions as a testbed for consumer appetite for premium-priced renewable attributes and can inform how future green tariffs or bundled renewable products are structured. For investors, the key point is that while Green Power itself does not materially shift Dominion’s earnings profile today, it complements a broader shift toward regulated clean energy infrastructure that underpins the company’s capital spending plans. Shares of Dominion Energy (US25746U1097) traded on the NYSE at around $51 in mid-June 2026, with the utility emphasizing its long-term investments in renewables, grid modernization and customer programs such as Green Power in its investor communications.

Dominion Energy Green Power in brief

• Product: Dominion Energy Green Power
• Manufacturer: Dominion Energy Inc.
• Category: New Release/Launch - voluntary renewable energy program
• Launch date: Program originally introduced in Virginia in the late 2000s; recent pricing refresh approved in 2026
• MSRP / Price: Voluntary premium on the electricity bill, typically a cents-per-kilowatt-hour adder or fixed REC blocks
• Availability: Eligible Dominion Energy customers in Virginia and North Carolina
• Target audience: Residential and small business customers seeking to match their electricity use with renewable energy certificates
• Key differentiator / USP: Green-e Energy certified RECs retired on behalf of customers, integrated as an optional line item on a regulated utility bill

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.