New launch push: Kansai Nerolac’s Excel Mica Marble spreads designer finishes to the mass market

Kansai Nerolac is leaning on its Excel Mica Marble designer interior finish in India, using a textured mica effect and washable acrylic base to move premium wall looks into more mid-market homes. The water-based product is positioned for living rooms and feature walls via dealer tinting systems.

Edited by ad hoc news New Releases & Launches Desk. Reviewed before publication on 06/16/2026 at 1:45 PM ET. Details in the imprint.

Kansai Nerolac is pushing its decorative portfolio in India with Excel Mica Marble, a ready-to-tint designer interior wall finish that brings a mica-stone visual to living rooms and feature walls without the cost and mess of cladding. The water-based acrylic product is sold through Nerolac’s dealer network as part of the broader Excel interior line, targeting homeowners who want a premium textured look but still expect washable, low-odor paint performance.

What Kansai Nerolac’s Excel Mica Marble is designed to do

Excel Mica Marble is described by Kansai Nerolac as a special-effect interior coating that uses mica-based particles and a modified acrylic binder to create a soft stone-like shimmer when applied with a trowel or roller on prepared putty-and-primer surfaces. Kansai positions the finish inside its Excel designer range, which sits above standard emulsions and below bespoke artisan plasters in its decorative hierarchy in India, and it specifies typical coverage in the range of roughly 80 to 100 square feet per liter per coat depending on application technique, putting it in line with other textured interior effects; Kansai outlines these characteristics on its official product page.

The coating is water-thinnable and is designed to be applied over Nerolac’s interior primer and putty system, which aims to control surface absorption and ensure the mica flake pattern develops consistently across larger walls. The product is marketed with a palette of light and mid-tone shades that emphasize the reflective mica particles, and it is compatible with in-store tinting machines that allow dealers to mix shades on demand rather than stocking multiple pre-mixed colors.

Kansai Nerolac highlights that Excel Mica Marble is low in odor during application and dries to a smooth, washable film, a combination that matters in Indian apartments where rooms are often reoccupied quickly after repainting. The product targets living rooms, dining areas, bedrooms and reception walls in small commercial spaces, allowing a feature wall effect while the remaining surfaces can be finished in simpler emulsions from the same Excel or Impressions ranges to control project cost.

Because the finish relies on metallic and mica effects, Kansai recommends avoiding use in persistently damp areas and instead pairing it with moisture-resistant interior paints in kitchens and bathrooms where condensation is a concern. Dealer training materials and demonstration videos emphasize surface preparation and the importance of working in manageable sections to maintain a uniform effect, reflecting that Excel Mica Marble is aimed more at professional painters and skilled contractors than at casual do-it-yourself users, which aligns with the broader orientation of India’s urban decorative paint market described by industry coverage on Moneycontrol’s Kansai Nerolac profile.

In terms of pricing, Kansai Nerolac does not publish a single national maximum retail price for Excel Mica Marble, instead working through a network of distributors and dealers that quote project-based rates, often per 1-liter or 4-liter pack, depending on region and contractor relationship. Independent dealer listings in major cities such as Mumbai and Delhi typically show Excel Mica Marble placed above standard acrylic emulsions but below ultra-premium designer lines, positioning it as an aspirational yet accessible upgrade for middle-income homeowners who are already familiar with organized paint brands, a pattern that mirrors commentary on premiumization in India’s decorative paint segment reported by business press such as Mint’s coverage of premium paints growth.

Strategically, Excel Mica Marble adds another texture-focused option into Kansai Nerolac’s Excel and Impressions ranges, helping the company defend share against domestic rivals in the fast-growing designer wall segment while leveraging its existing tinting infrastructure and contractor relationships. Kansai Nerolac, a subsidiary of Japan’s Kansai Paint, generates the bulk of its revenue from decorative coatings in India and is regarded as one of the country’s top organized paint manufacturers; shares of Kansai Nerolac Paints (INE531A01024) most recently traded on the BSE in Mumbai around INR 270 on 06/16/2026, according to intraday data from the exchange and financial portals tracking the stock.

Excel Mica Marble quick profile

• Product: Excel Mica Marble
• Manufacturer: Kansai Nerolac Paints Ltd.
• Category: New Release - decorative interior wall finish
• Launch date: Around 2023 (India, decorative market)
• MSRP / Price: Dealer and project-based pricing in India; typically sold in 1 L and 4 L packs
• Availability: India, through Kansai Nerolac dealers and professional painting contractors
• Target audience: Homeowners and small businesses seeking a designer feature-wall look via professional painters
• Key differentiator / USP: Water-based acrylic mica-stone effect with washable finish positioned between standard emulsions and ultra-premium designer coatings

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.