New launch momentum: Avista’s My Clean Energy Plan app targets residential engagement

Avista is expanding its digital toolset for residential customers with the My Clean Energy Plan web and mobile experience, designed to show personalized energy use insights and pathways to lower-carbon choices across its service territory in Washington, Idaho and Oregon.

Edited by ad hoc news New Releases & Launches Desk. Reviewed before publication on 06/16/2026 at 8:24 AM ET. Details in the imprint.

Avista is putting another digital piece into its decarbonization puzzle with the rollout of its My Clean Energy Plan app-like experience, a web and mobile tool that gives residential customers in Washington, Idaho and Oregon a personalized view of their energy use and potential clean-energy actions. The utility positions the software as a “plan builder” that connects household behavior, equipment upgrades and Avista programs to long-term climate goals.

What Avista’s My Clean Energy Plan does for customers

My Clean Energy Plan is structured as a guided, step-by-step interface that asks customers about their home type, current heating system, water heating, appliances and transportation choices, then maps those inputs to an individualized decarbonization pathway. According to Avista’s description, the experience is available via its customer web portal and is optimized for mobile browsers so that users can adjust assumptions and see impacts on the fly. The tool uses Avista’s long-range modeling as a backdrop, translating system-level clean-energy targets into household-level recommendations.

Within the interface, customers can explore how switching from fossil-fuel heating to electric heat pumps, adopting more efficient electric water heaters or adding rooftop solar would affect their household emissions over time. For each category, the software cross-references existing Avista rebates and federal incentives where applicable, surfacing links to detailed program terms and application forms. The company emphasizes that the suggested actions are not binding but are meant to help customers understand trade-offs and planning horizons around major equipment replacements.

In line with Avista’s broader clean electricity objectives, the digital planner is designed to highlight measures that align with grid capacity and expected resource additions. For example, the interface points customers toward off-peak electric usage patterns and compatible technologies, such as smart thermostats and controllable heat pump water heaters. Avista notes that this is intended to support both household bill management and system-level flexibility as more renewables and distributed energy resources connect to its network.

My Clean Energy Plan also functions as a communication layer for Avista’s decarbonization strategy. The software visualizes emissions trajectories for different customer choices and compares them with Avista’s system-wide targets, giving context on how individual decisions contribute to overall reductions. In addition, customers can see estimated timelines for key regional policy milestones and planned utility resource additions, framed in accessible charts and brief explanations instead of technical planning documents.

From a usability perspective, Avista has structured the tool so that customers can save scenarios, revisit them after major life events such as a move or home remodel, and update assumptions as technologies evolve. The experience is integrated with Avista’s existing account login to reduce friction: once authenticated, portions of the customer’s consumption history and service characteristics can pre-populate fields, which helps generate more realistic baselines for comparison. The company expects this to increase engagement with its other digital channels, including program sign-ups and energy-efficiency education content.

For Avista, My Clean Energy Plan is a relatively low-capex software investment that aligns closely with the utility’s regulatory commitments on customer engagement and clean-energy education. By steering customers toward measures that both cut emissions and fit network constraints, Avista can support its integrated resource planning while responding to growing interest in home electrification and distributed generation. Shares of Avista (ISIN US05379B1070) traded on the NYSE at $41.06 at the close on 06/14/2026, according to recent market data.

My Clean Energy Plan in brief: the hard facts

• Product: My Clean Energy Plan
• Manufacturer: Avista Corp.
• Category: Software/Service/Subscription
• Launch date: 2024 (rollout across Avista’s service area)
• MSRP / Price: Included for eligible Avista residential customers
• Availability: Online via Avista customer account portal in Washington, Idaho and Oregon
• Target audience: Residential utility customers planning home energy and electrification upgrades
• Key differentiator / USP: Personalized household decarbonization path tied to Avista’s long-term clean-energy targets and incentive programs

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