New iced coffee twist, Myprotein Impact Whey adds a ready-to-drink edge

Myprotein, part of THG, is extending its Impact Whey protein line with a ready-to-drink iced coffee that delivers 20 g of protein per serving. The move aims to catch on-the-go consumers who want caffeine and protein in one low-sugar bottle.

Edited by ad hoc news Flagship & Bestseller Desk. Reviewed before publication on 06/15/2026 at 2:34 PM ET. Details in the imprint.

Myprotein is leaning on its flagship Impact Whey franchise with a new ready-to-drink iced coffee format that targets gym-goers and desk workers alike. The bottled drink, marketed under the Myprotein brand owned by THG, combines 20 g of protein with a coffee-based beverage aimed at consumers who want a quick protein hit without mixing powder and water on the go.

How the Myprotein iced coffee builds on the Impact Whey line

Myprotein’s core Impact Whey protein powders have become the company’s bestseller, with dozens of flavors and formats sold direct-to-consumer and via marketplaces in Europe and beyond, and the iced coffee extends that portfolio into the grab-and-go fridge section. According to the official Myprotein UK listing, each serving of the Impact Whey-based iced coffee delivers around 20 g of protein, is low in sugar and is positioned as a "high protein" drink for everyday use, with flavors designed to mirror popular coffee-shop styles. The manufacturer’s product page highlights the Impact Whey range as a cornerstone of its sports nutrition offering.

The bottled iced coffee is intended to remove friction for users who already trust Impact Whey powder but do not want to carry shakers or seek a sink during commutes, travel days or between meetings. Social media marketing around the launch shows the drink being paired with everyday snacks or desserts as a way to boost protein intake without changing routines. A recent Instagram post from Myprotein’s official channel and brand partners showcases the iced coffee as a compensation when a dessert is "not high-protein", underlining how the drink is framed as a simple plug-in to reach daily protein targets rather than a specialized sports-only supplement. The Instagram campaign emphasizes the 20 g protein content per bottle.

Compared with mixing standard Impact Whey powder with water or milk at home, the new format trades some flexibility for convenience and portability. While powders allow users to fine-tune serving size and macro composition, the iced coffee version comes pre-portioned, which can help consumers who struggle with consistent dosing or tracking. For THG, which runs Myprotein within a broader portfolio including beauty and nutrition brands, the product broadens shelf presence into physical retail, convenience and grab-and-go channels where ready-to-drink coffee is already a familiar category.

Strategically, ready-to-drink protein coffee also helps THG tap into a broader lifestyle audience that might be reluctant to buy tubs of powder but is comfortable picking up a single-serve drink next to conventional cold brew or energy drinks. The crossover between caffeine and protein aligns with trends seen across sports nutrition and mainstream beverages, where brands seek to blend functional benefits rather than selling single-purpose drinks. By attaching the Impact Whey name, Myprotein can leverage existing brand recognition and reviews while offering current customers a complementary product for days when they do not have time for a full shake.

Myprotein’s parent THG, known historically as The Hut Group, is primarily an e-commerce and brand-building company and has used its own logistics and technology platforms to scale direct-to-consumer nutrition sales. The company remains publicly listed, and its financial health and strategic moves are followed by both UK and US investors via its American Depositary Receipt. THG’s ADR (ISIN US4108671052) last traded over-the-counter in the United States, while shares of the underlying company on the London Stock Exchange most recently changed hands at around GBX 67 on 06/14/2026, according to recent market data. Exchange pricing data provides the latest quote for THG.

Myprotein iced coffee in brief: key facts

• Product: Myprotein Impact Whey iced coffee (ready-to-drink)
• Manufacturer: THG (The Hanover Insurance Group, Inc.)
• Category: Flagship/Bestseller sports nutrition drink
• Launch date: 2025 (selected European markets)
• MSRP / Price: Typically around £2.00 per bottle in the UK, depending on retailer promotions
• Availability: Myprotein online store and selected retail partners in Europe
• Target audience: Fitness-oriented consumers and busy professionals seeking a high-protein, coffee-based drink
• Key differentiator / USP: Combines the trusted Impact Whey protein brand with a convenient, pre-mixed iced coffee delivering about 20 g of protein per serving.

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.