New cyber awareness push, Brown & Brown’s Executive Cyber Risk Program targets boardrooms

Brown & Brown is moving deeper into cyber risk education with its Executive Cyber Risk Awareness Program, built with WireX Systems to brief senior leaders on quantum-era and AI-driven threats using live network telemetry and tailored workshops.

Edited by ad hoc news Flagship & Bestseller Desk. Reviewed before publication on 06/15/2026 at 7:56 PM ET. Details in the imprint.

Brown & Brown’s latest flagship in its cyber portfolio is not an insurance policy but an education product: the Executive Cyber Risk Awareness Program, designed to brief boards and C-suites on how quantum computing and AI-driven attacks could hit their business and insurance coverage. Developed with network security specialist WireX Systems, the program focuses on real-world incident scenarios, live network telemetry and tailored briefings aimed at non-technical decision makers. A recent joint announcement describes the offer as centered on quantum exposure, AI-generated vulnerabilities and attacks that unfold at machine speed.

What Brown & Brown’s Executive Cyber Risk Awareness Program actually delivers

The Executive Cyber Risk Awareness Program is framed as a structured service rather than a one-off talk, combining workshops, tabletop exercises and technical telemetry sessions that can be delivered on-site or remotely for leadership teams and key stakeholders. According to Brown & Brown, the curriculum is built to translate complex cyber topics like post-quantum cryptography, AI-enabled phishing and automated lateral movement into business terms such as operational downtime, regulatory fines and coverage gaps, so that executives can tie threats directly to risk appetite and insurance strategy. The company positions the program as a complement to cyber insurance placement, helping clients understand how controls, incident response maturity and board oversight can influence pricing, limits and sub-limits.

WireX Systems contributes its network detection and response technology, which is used in the program to replay real or simulated attack traffic and show how threats appear across an enterprise environment. In practice, that means senior leaders see concrete examples of data exfiltration, credential abuse or command-and-control traffic, rather than abstract charts. Brown & Brown says this approach is intended to improve retention and to make it easier for boards to challenge management on cyber readiness plans and resource allocation. The program’s content is also updated periodically to reflect new attacker techniques and regulatory developments, especially around critical infrastructure and data protection in North America and Europe.

From a buyer’s perspective, Brown & Brown markets the Executive Cyber Risk Awareness Program primarily to mid-sized and large enterprises that already have meaningful cyber exposure and either maintain or are considering standalone cyber insurance. Typical stakeholders include board members, CEOs, CFOs, general counsels, CISOs and risk managers who must align on incident preparedness and disclosure obligations. The service can be engaged as a standalone advisory project or bundled with broader brokerage and risk management work, allowing clients to integrate the insights from the training into renewals, limit benchmarking and negotiations with cyber insurers. Brown & Brown highlights that executive education on cyber is increasingly requested by insurers themselves as they assess an organization’s governance around technology risk.

For WireX Systems, the collaboration provides access to Brown & Brown’s distribution network and corporate client base, while Brown & Brown gains differentiated content and tooling in a crowded cyber risk advisory market. The partners emphasize scenarios involving quantum-capable adversaries and AI tooling not because such attacks are mainstream today, but to prepare boards for the likely evolution of threats over coming renewal cycles. The program also addresses the growing scrutiny from regulators and investors regarding how boards oversee cyber risk, which has made cyber literacy a governance issue rather than purely an IT concern. Executives who complete the sessions are expected to better understand which metrics and reports to request from internal security teams and external vendors.

Pricing for the Executive Cyber Risk Awareness Program is not disclosed publicly, and Brown & Brown positions it as a bespoke engagement where scope, number of sessions and integration with broader risk services influence the final fee. Early indications from the company suggest that demand is strongest among sectors with high data sensitivity and complex regulatory requirements, such as financial services, healthcare and critical infrastructure. Industry analysts note that cyber insurance brokers are increasingly adding advisory and training products around cyber hygiene, incident simulation and governance to differentiate beyond coverage placement and to deepen client relationships over the policy lifecycle. Recent earnings commentary on Brown & Brown has highlighted the expansion of value-added services as a contributor to client retention.

Strategically, the Executive Cyber Risk Awareness Program fits into Brown & Brown’s broader shift toward higher-margin advisory offerings that sit alongside its core insurance brokerage business and risk management services. Cyber is one of the fastest-evolving lines of coverage, with frequent changes in underwriting standards, exclusions and pricing, which creates a natural opening for education-focused products aimed at leadership teams. Brown & Brown is publicly listed on the New York Stock Exchange under the ticker BRO, and its shares (ISIN US1156371007) last closed at $59.96 on NYSE on 06/12/2026. Market data from Nasdaq show the stock trading in the upper half of its 52-week range.

Executive Cyber Risk Awareness Program in brief

• Product: Executive Cyber Risk Awareness Program
• Manufacturer: Brown & Brown Inc.
• Category: Flagship / cyber risk education service
• Launch date: 06/13/2026 (announced)
• MSRP / Price: Not publicly disclosed; bespoke engagement pricing
• Availability: Offered to corporate clients, primarily in North America and selected international markets via Brown & Brown’s brokerage network
• Target audience: Boards, C-suite executives, CISOs, risk managers and general counsels at mid-sized and large enterprises with material cyber exposure
• Key differentiator / USP: Combines WireX Systems’ network telemetry and attack simulations with Brown & Brown’s cyber insurance and governance expertise to brief non-technical decision makers on quantum and AI-era cyber risks.

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.