New channel bundle push, Fubo Premier targets cable cord-cutters

Sports-first streamer Fubo is leaning on its revamped Fubo Premier base plan to win over cable cord-cutters with a broad channel mix, 1,000-hour DVR and multiview features at a mid-range price point in the US live-TV market.

Edited by ad hoc news New Releases & Launches Desk. Reviewed before publication on 06/16/2026 at 12:04 PM ET. Details in the imprint.

Sports-centric streaming company Fubo is putting its recently reworked base package, Fubo Premier, at the center of its pitch to US cable cord-cutters, combining a broad mix of live sports, entertainment and news channels with 1,000 hours of cloud DVR at a list price of $79.99 per month before regional sports fees and taxes. According to Fubo's support documentation, Premier replaces several older base plans and is now the default option for most new subscribers.

What Fubo Premier includes and who it targets

Fubo Premier is positioned as a full replacement for a traditional cable bundle, with over 260 channels in many US markets, including multiple ESPN and Fox Sports feeds, league networks such as NFL Network and NBA TV, and a spread of general entertainment brands like FX, USA, Food Network and TLC, subject to local carriage rights. The package also typically includes major broadcast networks such as ABC, CBS, Fox and NBC in supported regions, though exact line-ups can vary by ZIP code and local affiliate agreements.

Sports remains the defining feature: Premier supports up to 1,000 hours of cloud DVR storage and allows at least 10 simultaneous streams at home on many supported devices, making it easier for households to record overlapping games and watch on multiple screens without contention. For users with compatible hardware, Fubo's multiview functionality lets viewers watch several live channels at once on a single screen, an option aimed squarely at sports fans tracking multiple matches or leagues in parallel.

The plan is offered with no annual contract and can be canceled month-to-month, a structural difference from traditional cable bundles that often lock customers into one- or two-year terms. New customers in the US commonly see promotional discounts on the first month of Fubo Premier, but standard pricing and any applicable regional sports network surcharges apply thereafter, putting the effective monthly bill in a range that is broadly comparable with other live-TV streaming competitors in the US.

Beyond live channels, Fubo Premier includes on-demand access to recent episodes and movies from many of its carried networks, along with a recommendation interface that surfaces live and upcoming sports events across leagues. Premium add-ons such as Showtime or additional international sports packages can be bolted onto Premier for extra monthly fees, allowing heavier viewers to tailor the bundle around their specific interests without leaving the Fubo environment.

Fubo has gradually consolidated its US plans to reduce complexity, moving away from a larger matrix of similarly priced packages toward Premier as a more clearly defined flagship tier. The company markets the plan to a cross-section of customers who want to cut the cord but still expect a familiar grid of channels, sports-first curation and features such as DVR and concurrent streams that resemble, and in some respects exceed, what they previously had on cable or satellite.

In competitive terms, the Premier offering sits in a crowded field of US live-TV streaming services that includes YouTube TV, Hulu + Live TV and Sling TV, each with different strengths on price, channel depth and user interface. Fubo is betting that emphasizing sports, multiview and a channel roster that closely mirrors traditional pay-TV, together with relatively generous DVR limits, will help it stand out to viewers who are more sensitive to content breadth and live-sports access than to achieving the absolute lowest monthly bill.

Fubo has said in recent quarters that growing average revenue per user and optimizing content costs are core priorities, which makes the structure and pricing of Premier strategically important to its path toward profitability. In its latest filings, management highlighted progress in focusing on higher-value subscribers and rationalizing promotions, an approach that aligns with pushing a single, feature-rich base plan over a larger mix of discounted or legacy tiers. Fubo's first-quarter 2024 shareholder letter underlined that disciplined pricing and content strategy around its core packages is central to improving margins.

Fubo positions itself as a sports-first service, noting that a significant percentage of total viewing hours on its platform are driven by live sports, which tend to command higher advertising rates and can support targeted upsells. In that context, Premier's ability to surface live and upcoming games across leagues and networks is designed both to increase engagement and to strengthen Fubo's appeal to advertisers and partners who want to reach a concentrated sports audience.

The company is also working to balance national sports rights with regional sports networks (RSNs), which often carry local MLB, NBA and NHL games but add cost and complexity to bundles. Where RSNs are available within Premier, Fubo typically passes through separate regional sports fees on top of the base subscription, a practice that can materially raise the all-in price for fans who insist on local-team coverage but also helps the company manage the economics of carrying those channels.

Fubo's product roadmap around Premier includes continuing to refine its app experience on smart TVs, streaming sticks and mobile devices, as well as integrating more personalized discovery features that highlight live sports, news and entertainment based on viewing behavior. The company's emphasis on multiview and high concurrent-stream limits suggests it will keep tuning its backend infrastructure for peak-event reliability, particularly during major sports tentpoles where spikes in concurrent viewers can strain capacity.

As streaming consolidation and sports-rights bidding intensify, live-TV bundles like Fubo Premier remain one of the main ways US viewers can access a wide range of sports and general entertainment without a cable subscription. Investors and subscribers alike will be watching how effectively Fubo can use this plan to defend and grow its paid base while maintaining a viable balance between content costs, subscriber pricing and service differentiation in a maturing market for virtual multichannel video programming distributors.

Fubo, which operates under the ticker FUBO on the New York Stock Exchange, last reported that it is a publicly traded company pursuing a path toward profitability through subscriber growth, pricing discipline and content-cost management anchored by offerings such as Fubo Premier. NYSE market data for FUBO shows the shares continue to reflect investor debate over the long-term economics of sports-heavy live-TV streaming.

Fubo Premier in brief: the hard facts

• Product: Fubo Premier
• Manufacturer: FuboTV Inc.
• Category: New Release/Launch live-TV streaming bundle
• Launch date: Gradual rollout as core US base plan from 2023 onward
• MSRP / Price: $79.99 per month in the US, before regional sports fees and taxes
• Availability: United States, via Fubo's website and supported apps
• Target audience: US cable cord-cutters and heavy sports viewers seeking a full channel bundle
• Key differentiator / USP: Sports-first live-TV bundle with 1,000-hour DVR, multiview and high concurrent-stream limits

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.