New bundled plan raises the stakes for Rogers’ Ignite Internet and TV

Rogers is pushing its Ignite Internet and TV platform harder in Canada with fresh bundle promos and higher-speed tiers, aiming to lock in households as streaming and traditional cable increasingly blur.

Edited by ad hoc news New Releases & Launches Desk. Reviewed before publication on 06/16/2026 at 8:10 AM ET. Details in the imprint.

Rogers is putting fresh weight behind its converged home platform with new bundle promotions built around its Ignite Internet and TV product line in Canada, targeting households that want a single provider for broadband, live channels and major streaming apps. The latest offers focus on higher-speed Ignite Internet tiers packaged with the app-based Ignite TV service and a voice-enabled set-top box, with discounts for customers who also take wireless service.

What Ignite Internet and TV actually delivers in Canadian homes

Ignite Internet and TV is Rogers’ all-IP home entertainment platform, combining DOCSIS-based cable broadband, Wi-Fi gateways and a cloud-driven TV experience that runs on its Ignite TV set-top boxes and mobile apps. Rogers positions the service as a replacement for legacy digital cable, with live channels, cloud PVR, on-demand libraries and deep integration of streaming services like Netflix and Disney+ in a single remote-driven interface; according to the company’s official Ignite TV overview, customers can search across live TV and supported apps with one voice command.

On the connectivity side, Ignite Internet is offered across multiple speed tiers, with widely marketed options at 150 Mbps, 500 Mbps and 1.5 Gbps down in eligible cable footprints, and symmetrical multi-gigabit speeds where Rogers has deployed fiber-to-the-premises. The Ignite WiFi Gateway modem-router supports dual-band Wi-Fi 6 and can be extended with optional mesh pods to reduce dead zones in larger homes, which is increasingly important as more viewing shifts to streaming on secondary screens and mobile devices. For many suburban customers in Ontario, New Brunswick and Newfoundland, the bundle is effectively positioned as the default triple play when paired with Rogers home phone and wireless.

The TV component is fully app-based: Ignite TV set-top boxes connect via HDMI to existing TVs and pull content over the home network rather than traditional RF channels. The platform supports 4K where content is available, and higher-tier packages add channels like sports and premium movie networks on top of slim starter lineups. Cloud PVR capacity scales by package, allowing households to record multiple channels simultaneously without a hard drive in the box. Rogers’ interface also highlights personalized recommendations and recently watched content, nudging customers to spend more time within the Ignite ecosystem rather than jumping between separate HDMI inputs and standalone streaming sticks.

Rogers has been gradually migrating legacy digital cable and standalone internet customers over to Ignite-branded offers, and the current round of promotions typically runs 12 to 24 months with introductory pricing. In practice, the company uses bundle discounts and gift-card incentives to compete against Bell’s Fibe TV and Telus’ Optik TV in overlapping markets, while emphasizing that Ignite TV runs on the same broadband connection needed for work-from-home and online classes. For Canadian investors, that convergence strategy matters because it reduces churn across product lines and increases average revenue per account, but for households the immediate impact is seen in combined bills and the reliability of the in-home Wi-Fi.

Strategically, Ignite Internet and TV sits at the center of Rogers’ consumer wireline segment, which accounted for a significant share of its service revenue in recent quarters as detailed in its latest quarterly report; the company notes that connected households taking multiple services are more profitable and tend to stay longer, a dynamic it underscored in its recent financial filings. Shares of Rogers Communications (ISIN CA7613191039) traded on the NYSE at $38.86 at the close on 06/15/2026.

Ignite Internet and TV in brief: key facts

• Product: Ignite Internet and TV
• Manufacturer: Rogers Communications Inc.
• Category: New Release / Launch (bundled service promotion)
• Launch date: Ignite TV launched commercially in 2018; current promotions refreshed in 2026
• MSRP / Price: Bundle pricing varies by region and speed tier; promotional monthly rates typically apply for 12 to 24 months before reverting to standard pricing
• Availability: Selected Rogers cable and fiber footprints in Canada, primarily Ontario, New Brunswick and Newfoundland, sold via Rogers retail, online and call centers
• Target audience: Canadian households seeking converged broadband and TV with integrated streaming and whole-home Wi-Fi
• Key differentiator / USP: All-IP TV platform tightly integrated with Rogers’ higher-speed internet tiers, cloud PVR and major streaming apps in a single voice-controlled interface

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.