New bundle twist, Paramount+ with Showtime reshapes streaming value play

Paramount Global is leaning harder into its all-in-one approach with the combined Paramount+ with Showtime streaming tier, aiming to keep subscribers engaged with originals, live sports and premium cable content under a single subscription.

Edited by ad hoc news New Releases & Launches Desk. Reviewed before publication on 06/16/2026 at 2:26 AM ET. Details in the imprint.

Paramount Global is betting that one subscription can still do a lot of heavy lifting: its combined streaming tier Paramount+ with Showtime packages originals, premium cable hits and live sports into a single service that undercuts many rivals on price while trying to hold its ground on content breadth. The integrated offer replaced the standalone Showtime OTT app in 2023 and continues to be Paramount’s main lever to grow and retain paying streaming customers in a brutally competitive market.

What Paramount+ with Showtime actually offers

At its core, Paramount+ with Showtime is the top tier of Paramount’s direct-to-consumer video business, folding the linear Showtime brand and library into the broader Paramount+ streaming app for a unified experience on phones, smart TVs, streaming boxes and the web. According to Paramount’s official service description, the bundle combines Paramount+ originals such as "Star Trek: Strange New Worlds" and "1923" with Showtime series like "Yellowjackets" and "Billions", alongside live NFL games on CBS, UEFA Champions League soccer and breaking news from CBS News under one subscription. The official Paramount+ with Showtime page details the combined library and live content lineup.

In the United States, Paramount+ with Showtime is positioned as the service’s premium ad-free plan, sitting above the cheaper Essentials tier that omits Showtime and local CBS station streams. As of mid-2024, Paramount advertises Paramount+ with Showtime at a monthly price point that is typically several dollars below competing ad-free plans from major rivals, while granting full access to Showtime’s prestige catalog and to Paramount Pictures movies after their theatrical and transactional runs. That mix of scripted series, live sports and studio films is designed to reduce churn by giving subscribers reasons to open the app multiple times per week.

From a feature standpoint, Paramount+ with Showtime supports user profiles, offline downloads on mobile devices and up to three simultaneous streams, functions that are now table stakes in the premium streaming tier but still matter in household decision-making. The service runs on most major connected-TV platforms, including Roku, Amazon Fire TV, Apple TV, Chromecast and a range of smart TV operating systems, which keeps barriers to entry low for US households already juggling multiple apps on their home screens. While 4K HDR and Dolby Atmos are somewhat selectively applied to newer Paramount films and originals, the overall technical quality is competitive for the segment.

One strategic twist of the Paramount+ with Showtime product is its tight integration with traditional pay-TV distribution and third-party aggregators. The bundle can be subscribed to directly through Paramount, but it is also available as an add-on through platform partners such as Roku Channels or certain cable, satellite and wireless operators, allowing Paramount to tap into existing billing relationships. Media analysts note that this hybrid distribution model has helped Paramount stabilize domestic streaming subscriber counts even as price increases and content removals triggered churn across the industry in 2023 and 2024. A CNBC report on the Showtime integration points to the move as a key step in Paramount’s streaming pivot.

Content-wise, the Showtime portion of the tier remains a differentiator aimed at higher-value subscribers who might otherwise drift to prestige-heavy rivals. Recent and returning titles such as "The Chi", "Dexter: New Blood" and high-profile limited series sit alongside Paramount+ originals and kids programming from Nickelodeon and animated fare from Comedy Central, broadening the service beyond the male-skewing sports and action niches. For families weighing subscriptions, that range can make Paramount+ with Showtime more of a primary household service than a seasonal add-on, which is exactly the positioning Paramount is pursuing.

The bundle also plays a role internationally, although brand configurations vary by region. In some Latin American and European markets, Showtime-branded series are folded into Paramount+ without the separate Showtime label, but the underlying strategy is the same: aggregate as much of the company’s scripted prestige content as licensing deals allow and use it to justify premium-tier pricing. Industry coverage of Paramount’s recent financial disclosures shows that the company is leaning on its direct-to-consumer segment, led by Paramount+ with Showtime, to offset structural declines in US linear TV advertising and affiliate fees. Reuters has highlighted how Paramount’s streaming performance, including Paramount+ with Showtime, now features prominently in quarterly earnings.

Within Paramount Global’s portfolio, Paramount+ with Showtime is the flagship subscription product that connects its film studio, cable networks and broadcast assets to the consumer under a single brand. Direct-to-consumer revenue and subscriber trends around Paramount+ and Showtime are closely watched as indicators of the health of the company’s transition away from cable-first economics. Shares of Paramount Global (ISIN US92556H2067) last traded on Nasdaq at $11.83 on 06/13/2026.

Paramount+ with Showtime in brief

• Product: Paramount+ with Showtime
• Manufacturer: Paramount Global Inc.
• Category: Software/Service/Subscription
• Launch date: US rebrand and integration announced 01/30/2023, rollout completed in 2023
• MSRP / Price: Premium ad-free streaming tier in the US, priced below many rival ad-free plans as of mid-2024
• Availability: Streaming subscription in the US via Paramount+, select international markets with varying branding; also sold via platform and pay-TV partners
• Target audience: US and international streaming customers seeking a mix of originals, Showtime prestige series, live sports and CBS content under one subscription
• Key differentiator / USP: Combines premium cable brand Showtime, Paramount+ originals, live sports and news into a single competitively priced streaming tier

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.