Netflix Shares Under Pressure Amid High-Stakes Acquisition Bid
22.01.2026 - 17:22:05Despite posting quarterly results that surpassed market expectations and achieving a new subscriber milestone, Netflix equity is facing significant downward pressure. The streaming leader's strategic pivot toward a heavily leveraged bid for specific assets of Warner Bros. Discovery has unsettled investors, leading to a sharp sell-off.
The immediate catalyst for the market's negative reaction is Netflix's decision to suspend its share repurchase program. This move is a direct effort to preserve liquidity for its revised all-cash offer of $72 billion for certain Warner Bros. Discovery studio and streaming properties. The company is also adjusting its bridge loan facility to $42.2 billion to fund the bid, marking a stark departure from its recent capital discipline. This aggressive posture is a defensive maneuver against a competing hostile takeover attempt for these assets by rival Paramount.
Strong Operational Results Overshadowed
Financially, Netflix's fourth quarter for 2025 was robust. The company reported revenue of $12.05 billion, an 18% year-over-year increase that slightly beat analyst forecasts. Earnings per share came in at $0.56, also above expectations. A key operational highlight was surpassing 325 million global paid subscribers.
However, these solid fundamentals have been completely eclipsed by the risks associated with the potential acquisition. The stock is currently trading near a 52-week low, having lost approximately 35% of its value since the summer of 2025.
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Mixed Analyst Sentiment and a Slower Growth Outlook
Market researchers have responded with divided opinions. Firms including Argus and New Street Research have lowered their price targets on Netflix, citing the elevated risk profile. In contrast, analysts at Bernstein maintain a positive view, arguing that the all-cash structure at least prevents dilution for existing shareholders, even as debt levels rise.
The company's guidance has further tempered sentiment. Management forecasts revenue growth of 12% to 14% for 2026, signaling a continued deceleration from the period of hyper-growth. While its advertising business is expanding rapidly, with revenue now exceeding $1.5 billion, it continues to face challenges in optimizing monetization per user.
Volatility Expected to Persist
All attention is now fixed on the ongoing bidding contest. Paramount has extended the deadline for its own offer, ensuring that volatility for Netflix shares will likely remain high through February. From a technical analysis perspective, the stock is currently testing a crucial support level around $84.
Should Netflix ultimately succeed in its acquisition bid, investors will need to brace for a lengthy process. Regulatory reviews in both the United States and the European Union are anticipated to take between 12 and 18 months to complete.
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