Netflix Shares Slide as Mega-Deal Fears Eclipse Record Performance
27.01.2026 - 17:23:05Despite posting impressive financial results, Netflix's stock continues to face significant downward pressure. The streaming leader's operational strength is being entirely overshadowed by investor apprehension surrounding a single, colossal strategic move: its proposed acquisition of Warner Bros. Discovery for approximately $82 billion. This looming transaction has created a climate of uncertainty where record-breaking metrics are failing to translate into market confidence.
The equity has been in a pronounced downtrend, shedding as much as 36% of its value since its mid-2025 peak. A recent decline of over 5% followed the latest quarterly earnings report, directly attributed to the announced deal. Market participants are currently ignoring operational triumphs to focus almost exclusively on the financial ramifications of the planned merger. The erosion of over $100 billion in market capitalization since the plans became public underscores the profound skepticism.
By any standard measure, Netflix's fourth-quarter 2025 performance was outstanding. The company added nearly 26 million subscribers year-over-year, reaching a new high of over 325 million global users. For the full year 2025, revenue climbed 16% to $45.2 billion. Under typical circumstances, such figures would be powerful catalysts for share price appreciation. Currently, however, their impact is negligible.
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The Three Pillars of Market Concern
The lack of investor trust stems from three core issues associated with the Warner Bros. Discovery acquisition:
- Ballooning Debt Burden: Financing the $82 billion transaction is expected to dramatically increase Netflix's debt load and associated interest expenses for years to come.
- Significant Integration Risk: Serious doubts exist regarding the seamless merger of these two media behemoths and the successful realization of projected synergies.
- Shareholder Dilution: The financing mechanisms for the deal are anticipated to directly disadvantage existing shareholders.
A Silver Lining in Advertising Growth
While Netflix's guidance for Q1 2026 fell slightly below analyst expectations, one segment provides a notable bright spot: advertising. Advertising revenue saw massive growth in 2025, soaring to over $1.5 billion—a 2.5-fold increase. Company leadership has set an ambitious target to double this revenue stream once again in the current year.
The path forward for Netflix's stock price now hinges on its ability to swiftly address concerns about the impending debt from the acquisition. As long as the integration risks of absorbing Warner Bros. Discovery continue to dominate the narrative, overshadowing even robust growth in the advertising division, the equity is likely to remain under pressure.
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