Monster Beverage in analyst focus, Morgan Stanley sees upside for the shares
28.06.2026 - 11:11:12 | ad-hoc-news.de
By Anna Wagner, Analysts & Consensus desk. Reviewed prior to publication on 2026-06-28, 11:10.
Monster Beverage (US61174X1090) sits in the analyst spotlight at the end of June. The NASDAQ-listed S&P 500 member draws positive commentary from Morgan Stanley, which links a planned Red Bull price increase in the U.S. to potential benefits for Monster’s energy drink business according to recent research coverage.
What Morgan Stanley highlights
Morgan Stanley pointed to a high-single-digit price increase by Red Bull in the U.S., scheduled for August 1 and reported by trade outlet Beverage Business Insights, as a supportive factor for Monster Beverage’s category growth and pricing power as cited by financial media. Analyst summary of the Morgan Stanley view The bank argues that the timing and size of the move suggest more rational pricing behavior in the energy drink segment, which it views as favorable for established brands.
Earlier in June, Morgan Stanley analyst Dara Mohsenian lifted his price target for Monster Beverage shares from 100 to 103 US dollars and reiterated an Overweight rating, signaling continued confidence in the company’s earnings prospects and cash generation in the U.S. and international markets. Coverage of the June price-target increase The research note places Monster among a group of highly profitable S&P 500 constituents, underscoring the stock’s profitability track record.
How the analyst consensus looks
Aside from Morgan Stanley’s bullish stance, Bernstein initiated coverage of Monster Beverage in mid-June with a Market Perform rating and a 95 US dollar price target, pointing to limited near-term upside from recent trading levels in its valuation-based assessment. Analyst overview including the Bernstein initiation Bernstein’s neutral view contrasts with Morgan Stanley’s Overweight call, illustrating a spread of opinions on how much growth is already reflected in the NASDAQ-100 constituent’s share price.
Data from market platforms show Monster Beverage shares recently changing hands in the mid-90 US dollar range on the NASDAQ, after a period in which the stock approached the upper end of its 52-week price corridor around 97 to 98 US dollars in late June 2026. MarketBeat snapshot on the Monster Beverage shares This positions the current market price close to the Bernstein target, while still below the more optimistic 103 US dollar objective from Morgan Stanley.
All news and analysis on the Monster Beverage shares
Further corporate reports, sector comparisons and trading data on Monster Beverage can be found in the dedicated topic section and on the company’s Investor Relations pages.
The business behind the brand
Monster Beverage generates most of its revenue from its Monster Energy line of ready-to-drink energy beverages, which includes the core Monster Energy cans, Monster Zero Ultra and flavored variants distributed through partners such as Coca-Cola in many international markets. The company also markets additional brands like Reign Total Body Fuel and NOS to cover performance and value segments within the global energy drink category.
Where the shares trade today
The Monster Beverage shares (US61174X1090) most recently traded on the NASDAQ at 96.38 US dollars as of 2026-06-26, 16:00 New York time.
Key data on the Monster Beverage shares
- Company: Monster Beverage Corporation
- ISIN: US61174X1090
- WKN: A14U5Z
- Ticker: MNST
- Trading venue: NASDAQ
- Price (as of 2026-06-26, 16:00): 96.38 USD
- Market cap: 100.0 billion USD (as of 2026-06-26)
- Sector / industry: Consumer Staples / Soft Drinks
- Index membership: S&P 500
- Next earnings date: 2026-08-08
This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell securities. All data and assessments are based on publicly available sources and are subject to change without notice.
