Momentive Global stock (US86923R1023): what happens to SurveyMonkey after the takeover?

Momentive Global, known for SurveyMonkey, is being acquired and its stock is on the way out of regular trading. What this means for shareholders and why fresh news on the listing has dried up for now.

Momentive Global, best known for its SurveyMonkey feedback and experience platform, has effectively disappeared from regular stock trading after its acquisition by a private equity consortium, and current investor attention focuses on what this means for remaining shareholders and the future of the brand in the private market, according to company and exchange notices from 2023 and 2024 that formalized the deal and delisting process, as documented by Nasdaq and Momentive investor materials such as Momentive investor relations as of 06/09/2023.

As of: 16.05.2026

By the editorial team – specialized in equity coverage.

At a glance

• Name: SVMK
• Sector/industry: Software, customer experience and feedback management
• Headquarters/country: San Mateo, United States
• Core markets: Online surveys, experience management, market research tools
• Key revenue drivers: Subscription-based SaaS plans for individuals, SMBs and enterprises
• Home exchange/listing venue: Formerly Nasdaq (ticker: MNTV)
• Trading currency: U.S. dollar (USD)

Momentive Global: core business model

Momentive Global built its business around SurveyMonkey, a cloud-based platform that enables users to design, distribute and analyze online surveys as part of a software-as-a-service model with recurring revenue. The company expanded from self-service tools for individuals and small businesses into more advanced feedback and experience solutions for larger organizations, integrating survey capabilities into marketing, product and customer support workflows with varying subscription tiers.

Over time, the company repositioned itself from a pure survey provider to a broader insights and experience management vendor, introducing products aimed at brand tracking, product concept testing and employee engagement. This shift was meant to increase average revenue per user and reduce churn by embedding the tools more deeply into decision-making processes for marketing, human resources and product teams, while still relying on the recognizable SurveyMonkey brand to attract new customers into the ecosystem.

Before its move into private ownership, Momentive Global generated the majority of its revenue from subscription fees, with a long tail of individual and small business customers complemented by larger enterprise accounts with multi-seat licenses. The business model emphasized scalable digital distribution, online sign-ups, and in-product upselling, which kept customer acquisition costs relatively efficient compared with traditional enterprise software vendors that depend heavily on large field sales teams.

Main revenue and product drivers for Momentive Global

The company’s core revenue driver remained recurring subscription income from SurveyMonkey and related experience products, with pricing tiers that ranged from basic individual plans to enterprise-grade offerings with advanced analytics, security features and integrations. Growth initiatives focused on converting free users into paying subscribers, expanding seat counts within existing business customers and upselling higher-value plans that include features such as advanced survey logic, custom branding and enhanced reporting.

In addition to self-service subscriptions, Momentive Global pursued enterprise and mid-market contracts that typically involved longer sales cycles but higher contract values and more predictable multi-year commitments. These larger customers often integrated SurveyMonkey and Momentive experience tools with other business applications, including CRM systems and collaboration platforms, which increased switching costs and strengthened revenue visibility through renewals and expansions, as described in the company’s past annual and quarterly filings referenced by SEC filings as of 02/24/2023.

Complementary revenue streams historically included professional services for larger deployments, partner integrations and, at times, data-related offerings that helped customers benchmark survey results. However, subscriptions formed the backbone of the business and were central to the valuation discussions that preceded the acquisition. For investors, the key variables were subscriber growth, net revenue retention and operating margin progress as the company attempted to balance product investment with cost discipline.

Conclusion

Momentive Global, once a Nasdaq-listed SaaS name behind the SurveyMonkey brand, now operates under private ownership after an acquisition that ultimately removed the stock from regular public trading, based on deal and delisting disclosures filed with regulators and the exchange during 2023 and 2024. For US retail investors, the story has largely shifted from tracking quarterly earnings and guidance to understanding that liquidity in the shares is now constrained and that future value creation will occur away from the spotlight of public markets. The underlying business still centers on scalable subscription software for feedback and experience management, but ongoing financial details are now shared primarily with private owners rather than public shareholders, which limits transparency while maintaining the long-term importance of the SurveyMonkey platform in the broader software and customer insights landscape.

Disclaimer: This article does not constitute investment advice. Stocks are volatile financial instruments.