Metaplanet, Embarks

Metaplanet Embarks on Aggressive Bitcoin Accumulation Strategy

10.12.2025 - 21:44:05

Metaplanet JP3481200008

The Japanese investment firm Metaplanet has reinforced its reputation as the country's answer to MicroStrategy by unveiling a bold new capital plan. Dubbed the "MetaPlanet Acquisition and Reserve Strategy" (MARS), the initiative is designed to fund a significant expansion of its Bitcoin holdings. A key feature of the plan is its aim to avoid diluting the voting power of existing shareholders, a detail that sparked a sharp rally in the company's stock price.

Investor enthusiasm was immediate following the announcement by CEO Simon Gerovich. On Wednesday, Metaplanet shares surged by over 12 percent, closing at 471 Japanese Yen. This bullish move has shifted the market's valuation of the company; its market value to net asset value (mNAV) ratio climbed to 1.17, marking the highest level since October 10th. This represents a premium compared to the discount at which the stock traded as recently as November.

The next critical step is a shareholder vote scheduled for an extraordinary general meeting in December. Shareholders will be asked to approve the MARS framework and the creation of a new "Mercury" class of perpetual preferred shares. Given the positive market response, approval is widely anticipated.

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Mechanics of the MARS Plan

At the core of the strategy is the issuance of a novel category of perpetual preferred stock. These financial instruments are explicitly intended to raise capital dedicated solely to purchasing more Bitcoin. Proceeds from the sale will be channeled directly into growing the firm's cryptocurrency reserves. This approach mirrors the successful capital-raising methods pioneered by its American counterpart, MicroStrategy, providing a mechanism for aggressive accumulation without impacting common shareholders' control.

Portfolio Growth and Inherent Volatility

Metaplanet has substantially grown its Bitcoin position, which now stands at a reported 30,823 BTC. The firm's reported "Bitcoin return" since the start of the year exceeds 496 percent. Looking ahead, analysts are already focusing on the company's stated long-term goal of amassing 100,000 BTC by 2026.

However, this aggressive strategy mathematically ties the company's financial performance to the volatile cryptocurrency market. Bitcoin has recently been trading between $92,000 and $94,000, and future quarterly results will be heavily influenced by mark-to-market adjustments of these digital assets. From a technical perspective, the share price has established a key support level at the 471 JPY close, which could serve as a foundation for its next move.

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