Meta’s, Strategic

Meta’s Strategic Pivot: From Metaverse Dreams to AI and Wearables

17.01.2026 - 16:33:04

Meta US30303M1027

Meta Platforms is executing a dramatic strategic realignment, moving decisively away from its costly metaverse ambitions. The company is now channeling resources toward artificial intelligence and wearable technology, a shift underscored by significant layoffs and a high-profile executive appointment.

A key development in Meta's restructuring is the appointment of Dina Powell McCormick as company president. McCormick, a former advisor to the Trump administration, has been tasked with accelerating AI infrastructure development and forging government partnerships. This move has already drawn public praise from the designated U.S. President Trump on his Truth Social platform. Concurrently, Meta has launched the "Meta Compute" initiative, a plan to massively expand its computing capacity throughout this decade.

The Costly Retreat from Reality Labs

The company is pulling back sharply from its expensive bet on virtual reality. Its Reality Labs division is facing deep cuts, with between 1,000 and 1,500 employees—approximately 10% of the unit's workforce—being laid off. Teams working on VR headsets and the Horizon Worlds social network are particularly affected. Furthermore, Meta is shuttering three notable game studios outright, including Twisted Pixel and Sanzaru Games. Even Supernatural, a fitness app acquired for $400 million, will now be maintained in a limited "maintenance mode."

The financial burden of this division has been substantial. In the third quarter of 2025 alone, Reality Labs reported an operating loss of $4.4 billion. Cumulative losses since late 2020 have now surpassed $70 billion.

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Wearables Emerge as the New Core Focus

Capital freed from the metaverse retreat is being funneled into smart glasses, which have emerged as Meta's new flagship product. The collaboration with EssilorLuxottica on Ray-Ban smart glasses has exceeded expectations, with sales surpassing two million units. In response to strong demand, reports indicate Meta plans to double its production capacity for these devices by the end of 2026.

Financial Strain and Investor Scrutiny

This corporate overhaul continues to place significant strain on Meta's finances. The company's stock, trading near $620, has declined roughly 5% over the past week and sits noticeably below its 52-week high of $708. Investors are watching capital expenditure (CapEx) estimates warily, with projections for 2025 reaching as high as $72 billion.

All eyes are now on the upcoming fourth-quarter earnings report, scheduled for January 28, 2026. While most analysts retain their "Buy" ratings, some are adopting a more cautious stance. Wedbush Securities recently lowered its price target from $920 to $880, reflecting heightened market expectations for profitability in Meta's new strategic areas.

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