Men’s Health Month push puts Depend Real Fit for Men front and center

Kimberly-Clark is using Men’s Health Month to spotlight its Depend Real Fit for Men disposable underwear, pairing a high-profile Deion “Coach Prime” Sanders campaign with a redesigned pack aimed at normalizing conversations about bladder leaks among active men.

Edited by ad hoc news New Releases & Launches Desk. Reviewed before publication on 06/16/2026 at 4:32 AM ET. Details in the imprint.

Kimberly-Clark is using Men’s Health Month to shine a spotlight on its Depend Real Fit for Men line, tying the disposable underwear brand to a new awareness push fronted by Pro Football Hall of Famer Deion “Coach Prime” Sanders. The latest Real Fit packs feature Sanders’ image and a QR code that links to short “Wake Up Call” videos urging men to stop ignoring bladder leaks and schedule regular health checkups.

What Depend Real Fit for Men offers active users

Depend Real Fit for Men is positioned as a premium, underwear-like product designed to manage moderate to heavy bladder leakage while looking and feeling closer to regular cotton briefs than to traditional adult diapers. According to Kimberly-Clark’s official product materials, the Real Fit range includes disposable briefs in multiple waist sizes and colors, with an elastic waistband and soft, cloth-like fabric aimed at fitting discreetly under everyday clothing. The Depend product page describes Real Fit as offering maximum absorbency with an underwear-like look, fit and feel.

The core of the Real Fit proposition is comfort plus discretion: an absorbent core for leaks, odor control features, and leg elastics to help prevent gaps, all wrapped in a design that resembles standard men’s briefs. Kimberly-Clark targets men who want to remain active at work, in sports or social situations without the bulk and visible outline typically associated with incontinence products. The brand highlights that Real Fit briefs are designed to be pulled on and worn like normal underwear, and then disposed of after use, simplifying daily routines for users managing incontinence.

In addition to the physical product, Depend runs educational content around topics such as what causes bladder leaks, how to talk to health professionals, and tips for staying active while managing incontinence. For the US market, Real Fit for Men is widely distributed through major retailers, pharmacies and online platforms, typically sold in packs that list waist size, count per pack and absorbency level on the front of the box or bag. That positioning reflects Kimberly-Clark’s broader strategy of treating incontinence care as a lifestyle and wellness category rather than a purely medical one.

Deion Sanders campaign gives Real Fit a Men’s Health Month hook

The current promotional push builds on a June Men’s Health Month campaign in which Depend and Sanders jointly encourage men to be proactive about both bladder leaks and general preventive care. A recent PR communication details that new Depend Real Fit packs in the US market are shipping with Sanders’ image and messaging, alongside a scannable code that directs consumers to short video “Wake Up Calls” recorded by the coach. According to the campaign announcement, Depend is leveraging Men’s Health Month to normalize conversations about incontinence and to urge men to schedule physicals and screenings.

In those clips, Sanders speaks directly to viewers about the importance of not brushing off symptoms like bladder leakage, framing Real Fit underwear as a practical tool that allows men to stay focused on their lives rather than on potential embarrassment. For Kimberly-Clark, the partnership serves a dual role: it refreshes the packaging and shelf presence of Depend Real Fit for Men and ties the brand to a broader health narrative that extends beyond incontinence alone. The campaign is also a reminder of how large consumer health brands are increasingly using celebrity voices and QR-enabled packaging to bridge the gap between physical products on store shelves and digital content that can deepen engagement and education.

Strategically, Depend sits within Kimberly-Clark’s personal care portfolio, alongside brands like Huggies, Pull-Ups and Poise, which together contribute a significant share of the company’s revenue in North America and other developed markets. Personal care has been an area of focus in Kimberly-Clark’s ongoing productivity and brand investment program, which aims to drive growth by focusing on higher-margin, branded products and by streamlining operations. The company’s investor materials highlight personal care as a core pillar in its strategy to grow through premium innovation and marketing support. Shares of Kimberly-Clark Corporation (ISIN US4943681035) trade on the New York Stock Exchange under the ticker KMB; the latest available market data show the stock changing hands in the low-$100 range in recent sessions.

Depend Real Fit for Men at a glance

• Product: Depend Real Fit for Men
• Manufacturer: Kimberly-Clark Corporation
• Category: New Release / Launch (campaign refresh)
• Launch date: Ongoing product; Men’s Health Month campaign June 2026
• MSRP / Price: Varies by pack size and retailer; commonly found in the mid-price range for premium disposable underwear in the US
• Availability: Widely available in the US through supermarkets, drugstores, mass retailers and online channels
• Target audience: Men experiencing moderate to heavy bladder leakage who want discreet, underwear-like protection
• Key differentiator / USP: Disposable incontinence briefs designed to look and feel like regular men’s underwear, now supported by a Deion Sanders-fronted Men’s Health Month campaign

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.