Market Experts Bullish on Strategy's Prospects

Strategy shares surged 5.4% on strong Bitcoin returns, new institutional investment, and a 'Buy' rating from B. Riley. The firm holds 3.52% of global Bitcoin supply.

Shares of Strategy closed Friday's session with a notable advance of approximately 5.4%, buoyed by a confluence of positive market sentiment and specific corporate developments. The company has recently garnered significant attention across multiple fronts.

Institutional Backing and a Substantial Bitcoin Treasury

A cornerstone of Strategy's investment thesis remains its formidable Bitcoin holdings. The company currently possesses 738,731 Bitcoin, acquired for a total of roughly $56 billion at an average price of $75,862 per coin. This represents about 3.52% of the entire global Bitcoin supply—a volume that, according to analysts, no other publicly traded company comes close to matching. For the 2025 fiscal year, Strategy reported a Bitcoin-related gain of $8.9 billion, achieving an annual return of 22.8%, which falls within its own target range of 22% to 26%.

This core asset is being complemented by growing institutional interest. Strive Inc. invested $50 million in Strategy's variable-rate perpetual preferred shares. Concurrently, the SATA dividend rate was increased by 25 basis points to 12.75%.

New Analyst Coverage Highlights Value Proposition

Adding to the momentum, B. Riley Securities initiated coverage on the equity with a "Buy" rating. The firm set a price target of $175. This figure sits notably below the consensus price target of $366.67, which is derived from the assessments of 17 market researchers—15 of whom maintain a "Strong Buy" stance. B. Riley justified its initiation by pointing to the current valuation: Strategy is presently trading at 1.2 times its net asset value. At its peak in 2024, this multiple stood at 3.4, leading the analysts to identify the current level as an attractive entry point.

Software Division Contributes to Revenue Stream

Beyond its digital asset focus, Strategy continues to develop its enterprise software offerings. The company showcased updates to its Mosaic Sentinel platform at the Gartner Data & Analytics Summit, highlighting new AI integrations and enhanced data management capabilities for corporate clients. The software division contributed to the company's total fourth-quarter 2025 revenue, which reached $122.99 million.

Despite the recent recovery, the share price remains approximately 69% below its 52-week high of €391.80. The extent of any sustained revaluation will largely depend on whether Bitcoin's long-term growth outpaces Strategy's weighted cost of capital—this calculation remains central to the underlying investment thesis.