Listerine Cool Mint Antiseptic Mouthwash

Listerine Cool Mint delivers intense breath freshening and plaque-fighting power through its signature mint formula, a staple for daily oral care routines worldwide.

Listerine Cool Mint stands out as a leading antiseptic mouthwash, offering consumers a refreshing mint flavor combined with proven antibacterial action. This product targets plaque buildup, gingivitis prevention, and long-lasting fresh breath, making it a go-to choice for oral hygiene.

Updated: 05/14/2026

By Alex Rivera, Senior Product Editor - covering personal care products and global consumer markets.

At a Glance

• Product: Listerine Cool Mint
• Category: Antiseptic Mouthwash
• Brand/Manufacturer: Listerine by Kenvue
• Primary Use Cases: Plaque reduction, gingivitis prevention, breath freshening
• Availability: Widely available in stores and online globally
• Key Markets: North America, Europe, Asia-Pacific

What Listerine Cool Mint Is and How It Works

Listerine Cool Mint is an alcohol-based mouthwash formulated with essential oils including thymol, eucalyptol, methyl salicylate, and menthol. These active ingredients work together to kill germs that cause bad breath, plaque, and gingivitis. Users swish 20 ml of the product for 30 seconds twice daily after brushing for optimal results.

The cool mint flavor provides an invigorating sensation while the formula penetrates dental plaque biofilm, reducing bacteria below levels achievable by brushing alone. Clinical studies support its efficacy in reducing plaque by up to 56% more and gingivitis by up to 56% more versus brushing and flossing alone when used as directed.

Why Listerine Cool Mint Matters for Consumers and Industry

For consumers, Listerine Cool Mint offers convenience in maintaining oral health, especially for those prone to plaque or seeking stronger breath protection than toothpaste provides. Its widespread availability in sizes from travel to family packs fits diverse lifestyles, from busy professionals to families.

In the $40 billion global oral care market, Listerine Cool Mint helps drive category growth through brand trust and innovation in flavors and formats. It sets standards for therapeutic mouthrinses, influencing competitors to enhance antibacterial claims and user experience.

Listerine Cool Mint in the Global Market

Listerine Cool Mint enjoys strong demand in mature markets like the US and Europe, where oral health awareness is high, and emerging regions like Asia-Pacific, where urbanization boosts hygiene product adoption. Retailers stock it alongside toothpastes and floss for comprehensive routines.

Competition includes other antiseptic rinses like Scope and store brands, but Listerine differentiates via its 100-plus year heritage and clinical backing. Supply chains ensure consistent availability, with formulations adapted for regional preferences while maintaining core efficacy.

Listerine Cool Mint is produced by Kenvue, the company behind the iconic Listerine brand in the consumer health space.

Kenvue shares trade under ISIN US49177J1025.

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