Legal Challenges and Strategic Shifts Weigh on Nestlé’s Outlook
05.12.2025 - 04:20:05Nestle CH0038863350
Nestlé finds itself navigating a complex landscape of legal pressure and portfolio restructuring under its new leadership. The Swiss food and beverage giant, now led by CEO Philipp Navratil, is confronting a significant lawsuit in the United States while reportedly considering the divestiture of its Blue Bottle Coffee chain.
Market sources indicate that Nestlé, working with the investment bank Morgan Stanley, is exploring a sale of the Blue Bottle Coffee business. This potential move signals a strategic pivot away from the direct operation of physical retail locations. The company appears to be refocusing on its core packaged goods business and more scalable brand operations.
Nestlé acquired a majority stake in the premium coffee chain in 2017. However, insiders suggest the unit no longer aligns with the group's strategic direction. Any sale is expected to occur at a valuation below the approximately $700 million price tag from the original acquisition.
San Francisco Files Major Health-Related Lawsuit
Adding to the company's challenges, the City of San Francisco initiated legal proceedings against Nestlé on December 2. City Attorney David Chiu has accused the corporation, along with other manufacturers, of misleading marketing practices for their ultra-processed food offerings.
The lawsuit alleges these products significantly contribute to the prevalence of chronic illnesses—including diabetes, cancer, and cardiovascular disease—while the companies involved fail to provide transparent risk information to consumers.
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The legal filing seeks several remedies:
- Substantial restrictions on the marketing of ultra-processed foods
- Financial penalties to cover public health costs incurred by the city
- Mandates for clearer and more transparent product labeling
For Nestlé, the implications extend beyond potential fines. A sustained reputational impact in one of its key markets could prove more damaging in the long term than any immediate financial penalty.
Share Price Shows Signs of Stabilization Amid Volatility
Nestlé's equity has experienced notable turbulence, recently touching a 52-week low of €75.59. The shares have since demonstrated some stabilizing momentum, closing at €84.93. Despite this recovery, the stock remains roughly 10% below its annual peak of €94.88. Ongoing investor uncertainty is reflected in a volatility reading of 13.74%.
Market analysts are largely maintaining neutral ratings for the time being. The investment community is watching closely to see if CEO Navratil's portfolio streamlining efforts will yield results more swiftly than his predecessor's strategy. The development of the San Francisco litigation will also be a critical factor. The coming months are likely to determine whether the current strategic course can restore full investor confidence.
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