Leadership Shift at Diginex Signals Strategic Pivot
02.02.2026 - 04:21:04A significant leadership transition is underway at regulatory technology firm Diginex, marking a decisive turn in the company's strategic focus. The board has appointed Lubomila Jordanova, founder of the recently acquired Plan A, as Chief Executive Officer, replacing Mark Blick. This swift change at the top, coming shortly after a series of acquisitions, raises a central question for investors: can the new leadership successfully integrate the newly purchased technologies?
The appointment, effective last Wednesday, represents a direct outcome of the company's strategic realignment. Diginex is intensifying its commitment to sustainability technology, with a particular emphasis on carbon accounting and decarbonization solutions. Jordanova's specific expertise and experience with European Union regulations are seen as key assets for this deepened focus.
Mark Blick, who led the company to its Nasdaq listing in January 2025, has stepped down. He will remain with Diginex in an advisory capacity during the transition period, suggesting an orderly transfer of responsibilities.
A Month of Strategic Moves
January proved to be an exceptionally active period for Diginex, with the leadership change forming the capstone to a rapid-fire acquisition strategy:
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- January 8: Acquisition of The Remedy Project, a supply chain due diligence platform.
- January 14: Purchase of the Plan A platform for approximately €55 million.
- January 23: Formation of a joint venture in Brazil focused on ESG infrastructure.
- January 28: Official commencement of Lubomila Jordanova as CEO.
Market Outlook and Positioning
By consolidating these capabilities, Diginex aims to position itself as an integrated provider for ESG reporting, moving beyond simple data collection. The objective is to link complex regulatory requirements with actionable strategies for emissions reduction.
The market's initial reaction to the unexpected leadership change has been one of caution. Investors appear to be adopting a wait-and-see approach, looking for tangible evidence of how the new operational structure will perform.
With Jordanova now at the helm, the company's emphasis shifts decisively from acquisition to integration. The success of the €55 million investment in Plan A and the ability to realize synergies with the other recent purchases will be critical metrics for evaluating the stock's performance in the months ahead.
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