Kroger opens the week with a retail media focus, shares steady
Published on 06/29/2026 at 10:34 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
By Mark Bergmann, Earnings & Calendar desk. Reviewed prior to publication on 2026-06-29, 08:34.
Kroger Co. (US5010441013) starts the week with a clear trading reference on NYSE. MarketBeat and live quote pages show the stock around $57.84 in the latest public print, while Zacks ties the name to retail media, private label and value trends.MarketBeat coverage
Retail media stays central
Zacks describes Kroger as a name tied to retail media, private label and value trends. That mix keeps the U.S. grocer linked to advertising, branded goods and traffic-sensitive food retail.Zacks analysis
The shares closed on June 26 at $57.84 on MarketBeat's NYSE quote page, with extended trading at $57.76. That gives investors a dated reference point for the first trading session of the week.NYSE live quote
Quarter calendar in view
Kroger sits in the S&P 500, which keeps the stock visible in broad U.S. index flows. The next earnings date is not verifiable from the provided live results, so the calendar reference here stays with the current quote and the sector backdrop.
Food retail also trades against a defensive consumer backdrop in the U.S., where value positioning matters for traffic and basket size. For Kroger, that puts the weekly lens on pricing, private label and ad monetization rather than a single headline event.
More news and price context on Kroger shares
The same NYSE name combines grocery traffic, private label and retail media, which makes the quote page and company material useful together.
The grocery model
Kroger's core business is U.S. food retail, including supermarkets, pharmacy services and private-label products. The company also uses retail media to monetize customer traffic beyond the checkout lane.
Quote and listing
The Kroger shares (US5010441013) trade on June 26, 2026, 03:59 PM Eastern on NYSE at $57.84. The same public quote page showed extended trading at $57.76 shortly after the close.
Key data on the Kroger shares
- Company: Kroger Co.
- ISIN: US5010441013
- Ticker: KR
- Trading venue: NYSE
- Price (as of 2026-06-26, 03:59 PM Eastern): $57.84
- Sector / industry: Consumer staples - food retail
- Index membership: S&P 500
Disclaimer: This article is for information only and does not constitute investment advice.
Disclaimer regarding our articles: No investment advice, no buy or sell recommendation. Information on prices, companies, and markets is provided without guarantee; changes are possible at any time. Stock market transactions can lead to substantial losses. Our articles are created and reviewed in whole or in part automatically with the support of AI.
