ITV plc stock (GB0033986497): shares steady after AGM update and ahead of valuation focus

ITV plc shares on the London Stock Exchange traded broadly steady after the company held its 2026 AGM and updated investors on strategy, while the UK broadcaster remains in focus for its earnings-driven valuation metrics.

ITV plc shares in the United Kingdom were little changed in Friday trading after the UK broadcaster followed up its 2026 annual general meeting with continued communication on its strategy and capital allocation priorities to investors in London.

The stock traded around 78 pence on the London Stock Exchange on 05/29/2026, keeping ITV within the FTSE 250 cohort of UK-listed companies, according to London Stock Exchange data as of that date.

In its most recent full-year results release on 02/07/2025, ITV reported that total external revenue for FY 2024 was broadly stable at just over £3.4 billion, with ITV Studios revenue growth offsetting a decline in traditional linear advertising, according to the company’s results presentation published on its investor relations site.

Adjusted EBITA from ITV Studios increased in FY 2024 compared with FY 2023, supported by higher production volumes and international commissions, while the Media & Entertainment division saw weaker earnings as UK television advertising demand remained under pressure, according to the same 02/07/2025 results communication.

ITV also highlighted in its FY 2024 update that digital revenue from its ITVX streaming service continued to grow year-on-year, reflecting higher monthly active users and increased streaming hours, which the group sees as a key pillar in its ongoing transformation toward a more diversified, digitally driven media model.

At the 2025 AGM held in London in early May 2025, shareholders approved all resolutions, including the final dividend for FY 2024, and the board reiterated its focus on a disciplined balance between shareholder returns, investment in ITV Studios, and funding original content and technology for ITVX.

From a home-country perspective, ITV remains one of the prominent commercial broadcasters in the United Kingdom, competing for advertising and audience share alongside the BBC, Channel 4 and Sky, and its primary listing on the London Stock Exchange underlines its role as a domestically anchored media stock for UK equity investors.

In Germany, ITV shares are also available for trading on venues such as Tradegate, where the stock has recently changed hands at a price in the low single-digit euro range, offering an access route for euro-based retail investors who follow UK media names.

As of: 05/29/2026

By the editorial team - specialized in equity coverage.

At a glance

• Name: ITV
• Sector/industry: Television broadcasting and content production
• Headquarters/country: London, United Kingdom
• Core markets: United Kingdom and selected international TV and streaming markets
• Key revenue drivers: Advertising-funded linear channels, ITV Studios content production, and digital streaming via ITVX
• Home exchange/listing venue: London Stock Exchange (ITV)
• Trading currency: GBP

ITV plc: core business model

ITV plc generates most of its value by commissioning, producing, and monetizing television and streaming content in the UK and abroad, combining advertising-supported broadcast channels with its content studio operations and the ITVX digital platform.

Valuation metrics and multiples for ITV plc

Because Friday’s focus for many investors is on valuation, the latest reported figures from ITV’s FY 2024 results provide a foundation for assessing how the market prices the combination of its legacy broadcast operations and growing digital and studio earnings streams.

Based on the FY 2024 adjusted earnings disclosed on 02/07/2025, the company’s price-to-earnings ratio at a share price near 78 pence would remain in the mid-to-high single-digit range, a level that reflects both the cyclical nature of UK TV advertising and investor expectations for continued growth in ITV Studios and digital revenue.

EV/EBITDA multiples derived from ITV’s FY 2024 balance sheet and income statement data suggest a discount to some international content producers and global streaming platforms, which often trade at higher valuation levels due to their scale and growth profiles; however, those peers generally operate with larger subscriber bases and a more diversified geographic footprint than ITV.

Dividend yield is another component of ITV’s valuation picture, with the FY 2024 final dividend approved at the 2025 AGM implying a yield in the mid-single digits at recent share prices, although the exact percentage depends on the precise closing price used in the calculation.

For UK investors, this combination of earnings-based metrics and cash returns is seen against the backdrop of ongoing structural shifts in how audiences consume video, as traditional linear viewing declines and digital platforms, including ITVX, capture more engagement and advertising spend.

Because the market also tracks ITV’s progress against its own strategic targets, valuation tends to respond not only to reported earnings but also to updates on digital user growth, content commissioning pipelines, and cost-efficiency measures announced alongside results and trading statements.

In this context, any future updates from the company on its 2026 performance, including interim results or trading statements, are likely to feed directly into how investors recalibrate implied multiples such as P/E and EV/EBITDA for the stock.

Conclusion

ITV plc’s share price on the London Stock Exchange was broadly stable around 78 pence on 05/29/2026, as investors digested the broadcaster’s latest AGM decisions and the strategic messages that followed its FY 2024 results.

With valuation metrics such as P/E, EV/EBITDA and dividend yield anchored in the company’s reported FY 2024 figures, the market’s focus now turns to how effectively ITV can execute its strategy of expanding digital and studio earnings while managing structural decline in traditional broadcast advertising.

Upcoming trading updates and interim results will therefore be important catalysts for any reassessment of the stock’s valuation, as they will show whether ITV can sustain growth in its ITVX streaming platform and the ITV Studios division while maintaining a balanced approach to shareholder returns and investment.

Disclaimer: This article does not constitute investment advice. The comprehensive scope of this informative article was made possible through the use of a.i.. Stocks are volatile financial instruments.