India Operations Fuel Strong Rebound for Kellanova

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Kellanova's Indian subsidiary has reported a significant financial rebound for fiscal year 2025, providing a positive signal for its new owner, Mars Snacking. The results highlight robust performance in key product segments ahead of a planned operational integration.

The company's Indian operations posted an 8% year-over-year revenue increase, reaching INR 1,723 crore. Profitability saw an even stronger advance, with net profit climbing 33% to INR 129 crore. Management attributes this improved performance primarily to sustained consumer demand within the snack and nutrition categories, specifically naming the Pringles and Chocos product portfolios as key contributors.

Kellanova maintains a dominant position in India's breakfast cereal market, holding an estimated 70% share. This segment is part of a broader domestic breakfast market valued between INR 4,000 and INR 5,000 crore.

Leadership and Integration Strategy

Mars Snacking, which finalized its acquisition of the Kellanova snacks business in December, has moved swiftly to establish its leadership team for the region. Prashant Peres, previously responsible for leading Kellanova's business in the area, has been appointed General Manager for Mars Snacking in India and South Asia. His immediate mandate involves leveraging the existing distribution network to expand the combined product portfolio.

Furthermore, Sonali Roychowdhury is slated to become Chief People and Organisation Officer for the AMEA (Asia, Middle East, and Africa) region starting January 2026. She will be tasked with overseeing the cultural and operational integration of the workforce.

Strategic Significance of the Results

The FY25 figures from India demonstrate that the acquired assets blend stable cash flows—generated by the established breakfast business—with clear growth potential in the snack segment, notably Pringles. The substantial profit growth occurring prior to full integration suggests that operational efficiencies are already being realized.

The immediate appointment of senior leadership positions signals Mars's intent to accelerate the integration process while preserving critical institutional knowledge from the existing business.

Outlook for the Coming Year

The operational integration planned for 2026 will be a key test of Mars's ability to successfully merge distribution strength with an enhanced product portfolio. In the near term, the strategic focus under Peres's leadership will be on expanding the Pringles brand. Concurrently, the strong and steady breakfast cereal business is expected to continue providing a solid earnings foundation.

The financial results for fiscal 2025 establish a firm base for the business as it enters its first full year under Mars ownership.