Hims & Hers Bets Big on Super Bowl Ad to Spotlight Health Equity

Hims & Hers US4330001060

The telemedicine provider Hims & Hers Health is making a high-stakes return to advertising’s biggest global stage. With its fourth-quarter 2025 financial report imminent, the company is launching a provocative commercial during the NFL’s championship game on February 8, aiming to capture mass-market attention.

This marks the second consecutive year the company has secured a coveted Super Bowl slot. The upcoming ad, titled “Rich People Live Longer,” directly addresses systemic health disparities in the United States, citing data that correlates wealth with significantly longer life expectancy. The spot features the voice of musician Common and is framed by CEO Andrew Dudum as an extension of the company's mission to democratize access to personalized healthcare.

This major marketing expenditure serves as a high-profile lead-in to the next earnings release. Management is scheduled to present results for the final quarter of 2025 around February 23. Investors will be watching closely to see if the balance between substantial marketing investment and sustained profitability holds, and how subscriber numbers concluded the year.

Growth Fueled by Expansion and Core Segments

The aggressive promotional push is underpinned by robust financial expansion. For the third quarter of 2025, Hims & Hers reported a year-over-year revenue surge of approximately 49%, reaching nearly $599 million.

This growth narrative is being supported by recent international moves. In December 2025, the corporation extended its weight-loss programs into the United Kingdom and entered the Canadian market. The weight management segment, which includes GLP-1 medications, remains a central growth driver alongside its established verticals in sexual health and hair care. However, this segment must navigate a rapidly evolving regulatory landscape.

The Super Bowl campaign, therefore, represents more than a brand awareness play; it is a strategic attempt to amplify its growth story during a critical period for investor communication, tying its commercial ambitions to a broader social message.