Hasbro analyst views diverge, shares trade below long term targets

Hasbro sits on NASDAQ with a cluster of fresh analyst models that point to triple-digit long term price targets, while the shares continue to trade in the mid?80s range.

By Christina Vogel, Background & Management desk. Reviewed prior to publication on 2026-06-27, 13:45.

Hasbro Inc. (US4267811090) remains a debated consumer stock on NASDAQ as analysts fine tune their long term valuation models with triple digit targets while the shares most recently closed in the mid?80s range according to MarketBeat price data from 2026-06-26. A detailed Simply Wall St analysis hosted on Yahoo Finance highlights a marginal downward adjustment in fair value but still places intrinsic value estimates well above the current market price.

What the latest analyst models say

A recent Simply Wall St driven breakdown, distributed via Yahoo Finance, trims an illustrative Hasbro fair value estimate from 113.53 to 113.07 US dollars, a reduction of roughly 0.4 percent that reflects slightly higher discount rate assumptions and marginally lower net margin inputs. In the same piece, the model nudges the long term net profit margin input from 18.19 percent to 18.13 percent and the applied future price earnings multiple from 20.58 times to 20.54 times, illustrating that the latest adjustment is more calibration than strategy change.

The Yahoo Finance article also collates explicit price targets from several major Wall Street houses including Bank of America, Morgan Stanley, Citi and Wells Fargo, offering a visible spread of opinion on Hasbro’s risk reward profile. Bank of America reportedly lifts its Hasbro target to 115 US dollars while projecting adjusted earnings per share of 6.08 US dollars for 2026, framing the stock as a cash generative brand owner where execution risk must be monitored but where the medium term earnings path still appears intact in its model.

Big houses split on upside and execution risk

Morgan Stanley, according to the same Yahoo Finance summary, maintains an Overweight stance with a raised price target of 123 US dollars, which implies material upside compared with the latest observed share price in the mid?80s. Citi stays with a Buy rating and a 114 US dollar target, characterising recent estimate changes as fine tuning rather than a reset of the Hasbro equity story and pointing to the long term earnings power of the portfolio.

By contrast, Wells Fargo cuts its Hasbro target to 92 US dollars and keeps an Equal Weight rating, signalling a more cautious view on near term execution and profitability swings within the group. The collection of targets described in the Yahoo Finance piece therefore ranges from the low 90s to the low 120s in US dollars, while the updated Simply Wall St fair value remains just above 113 US dollars, all of which sit materially higher than the latest closing quotation reported for Hasbro on MarketBeat.

Brands and games behind the revenue

Hasbro generates most of its revenue from a global portfolio of branded toys, tabletop games and entertainment licensing agreements that span both physical and digital formats, according to its corporate materials and previous filings. The company’s catalogue includes long running franchises such as Monopoly, Nerf, Play-Doh and the Transformers brand which it has monetised across film, television, consumer products and interactive experiences in collaboration with major studios and streaming platforms.

Where the shares trade now

The Hasbro shares (US4267811090) most recently closed on NASDAQ at 85.33 US dollars on 2026-06-26 at 16:00 Eastern Time with an indicated after hours quote of 85.26 US dollars at 18:12 Eastern, based on MarketBeat price data.

Key data on the Hasbro shares

• Company: Hasbro Inc.
• ISIN: US4267811090
• WKN: 859888
• Ticker: HAS
• Trading venue: NASDAQ
• Price (as of 2026-06-26, 16:00): 85.33 USD
• Market cap: 11.06 billion USD (as of 2026-06-26)
• Sector / industry: Consumer Discretionary / Leisure Products
• Index membership: S&P 500
• Next earnings date: not officially scheduled

This article provides general information and does not constitute investment advice or a recommendation to buy or sell securities. All data are based on sources believed to be reliable but cannot be guaranteed. Investors should conduct their own research or consult a qualified advisor before making investment decisions.